Make Your Own Google Analytics App for iPhone

Thinking about making a Google Analytics app for iPhone? Why start from scratch when you can build on free code? Analyze This! was a free Google Analytics app for iPhone developed by Mark Red. When EDB decided to discontinue the use of several brands, including Mark Red, Christoffer and I, the two web analysts at Mark Red, decided to leave and found inUse Insights and Ampliofy. Since we saw no real option in continuing to develop Analyze This!, together we suggested to EDB that the code should become public domain, and they generously agreed. Anybody may base new apps on the code, and if you do so, there is just one thing you must do. You have to mention somewhere in the app that the original code on which you based your work was developed by Mark Red/EDB. That’s all. Apart from that, you may use and modify the code. You may change the design, and everything. Just remember to give some of the cred to Mark Red/EDB. Of course you should get most of the cred if you have made big changes and taken the code to the next level. The code can be downloaded for free below, and the password needed to open the file is: i-will-mention-mark-red-edb > Download the code now! < Other Posts (Automated Suggestions)iPhone and Usability TestingWhat Announcement Will Steve Jobs Make?iPhone This, iPhone ThatiPhone App Revisited: BAM Analytics ProIdeal Observer’s Guide to Web Analytics Solutions 2.0Share the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Make Your Own Google Analytics App for iPhone Tweet This Post [Link to media]...<br/><div align='right'>2010-09-05 19:02:05</div>

eMetrics and Web Analytics Wednesday in Stockholm

eMetrics Marketing Optimization Summit and Web Analytics Wednesday (WAW) will be held in Stockholm, Sweden, at the end of September. At eMetrics you’ll be able to listen to speakers like Vicky Brock, Brian Clifton, Steve Jackson, Erick Barney, Kristoffer Ewald, and Oliver Schiffers. There will be nearly 20 speakers during the two days the conference lasts. Yes, I will speak too. Have a look at the rest of the agenda. On the evening of the first day of eMetrics there will also be a Web Analytics Wednesday. Both events are part of Digital Days Stockholm. Use the discount code WEBANALYSTS010 when registering for eMetrics Stockholm to get a 15% discount. You can also become a blog partner if you’d like a link to your blog from the eMetrics website. If you’re lucky you might also get some free tickets. Other Posts (Automated Suggestions)Web Analytics Wednesday Returns to StockholmWeb Analytics in Stockholm and CopenhagenIntroducing Digital Days StockholmWeb Analytics in Sweden in 2007SIME (Scandinavian Interactive Media Event), Stockholm, SwedenShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: eMetrics and Web Analytics Wednesday in Stockholm Tweet This Post ...<br/><div align='right'>2010-08-10 20:55:59</div>

Wanted: eMetrics Stockholm Speakers

Want to speak at eMetrics Stockholm? The conference is still looking for a few more speakers for September 28?29. eMetrics Marketing Optimization Summit is part of Digital Days Stockholm. It also seems like a Web Analytics Wednesday will be held during Digital Days Stockholm. It seems like Stockholm will be a great place for web analysts to be, September 27?30. Other Posts (Automated Suggestions)SIME (Scandinavian Interactive Media Event), Stockholm, SwedenIntroducing Digital Days StockholmVancouver, Internet Marketing, Web Analytics, and more!Web Analytics in Sweden in 2007International E-business Experts Get Together in StockholmShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Wanted: eMetrics Stockholm Speakers Tweet This Post ...<br/><div align='right'>2010-07-15 19:25:24</div>

Universities and Web Analytics

Universities Web analytics has not really become a top subject at universities yet. On one hand there are two-day courses like the ones at University of Toronto (course) by June Li and the four longer courses offered by The University of British Columbia (UBC). I took all four courses through UBC a few years ago and received their Award of Achievement in Web Analytics. I highly enjoyed the courses and was asked to become a tutor for a couple of them shortly thereafter. Unfortunately I had too much on my plate to be able to squeeze it in at the time. Sadly. I think the all star team at UBC is doing a great job though. Dissertation A new dissertation about web analytics by Antoaneta Nikolaeva, a student at Stockholm University, became available for download this June: A study of change management implementation in the context of web analytics If you’re new to web analytics you’ll learn why continuous improvement should be the goal of web analytics. Other Posts (Automated Suggestions)No related postsShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Universities and Web Analytics Tweet This Post [Link to media]...<br/><div align='right'>2010-07-15 19:20:32</div>

Introducing Digital Days Stockholm

I’ve created Digital Days Stockholm, a nonprofit initiative. For four days this September, the capital of Sweden will host a number of events gathered under the Digital Days Stockholm umbrella. Anyone can hold an event and be included on the Digital Days Stockholm website as long as the event is related to the Internet in some regard. It does not cost anything to be listed on the Digital Days Stockholm website. eMetrics Marketing Optimization Summit, Search Marketing Expo (SMX), and Nordic Telecom Summit are all part of Digital Days Stockholm. Expect many more conferences, seminars, and other events to be added the next few weeks. Detailed information about each event is available on the website. Read more about Digital Days Stockholm. Other Posts (Automated Suggestions)SIME (Scandinavian Interactive Media Event), Stockholm, SwedenInterview With Mitch JoelWebTrends Acquires WebcontrolWeb Analytics in Sweden in 2007Web Analytics Wednesday Returns to StockholmShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Introducing Digital Days Stockholm Tweet This Post ...<br/><div align='right'>2010-05-29 22:26:55</div>

Even More Excellent Analytics

Excellent Analytics v. 1.0.0.49 has been released. News include dimensions for AdWords, date selector improvements, filter fix, .msi as an option for installation, and improved content handling for cells. Other Posts (Automated Suggestions)New version of Excellent Analytics released!Excellent Analytics v.1.0.0.45 ReleasedFree Google Analytics Plug-In for Microsoft Excel (GA Client/Add-On for Spreadsheets)Prioritize Pages to Optimize Based on Monetary ContributionWeb Analytics in Europe, Part VI (Three Questions)Share the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Even More Excellent Analytics Tweet This Post ...<br/><div align='right'>2010-05-20 22:27:59</div>

New version of Excellent Analytics released!

Excellent Analytics v. 1.0.0.48 has been released. Improvements: Get goal starts, completions, and value for all 20 goals Get name and value for all five custom variable slots Select time period (week, month, quarter, year) or make a custom selection Sort by a metric or dimension (ascending or descending) No more trailing rows from the last time you ran the query Read more and get the new version Other Posts (Automated Suggestions)Excellent Analytics v.1.0.0.45 ReleasedFree Google Analytics Plug-In for Microsoft Excel (GA Client/Add-On for Spreadsheets)Prioritize Pages to Optimize Based on Monetary ContributionNew Version of the Omniture Implementation ToolkitWeb Analytics Terms DefinedShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: New version of Excellent Analytics released! Tweet This Post ...<br/><div align='right'>2010-05-05 21:55:42</div>

Interview with Jim Sterne About Social Media Metrics

    What made you write the book “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”? Social media is all the rage. It’s the Shiny New Thing and everybody is jumping up and down, saying, “It’s the most important development of the decade!” I happen to agree, but once the excitement is over, once one understands the principals of being sociable online, the question remains: How do I measure the value that my social media efforts bring to the organization? For the individual, the payback is clear: Ego pumping, respect building and friendship embellishment. But for a brand, a product or a company, we need to focus on how to measure the results of a business investment. Who’s your target audience? Marketing people. Social media experts will look at this book and think, “Yeah, that makes sense. I knew that.” For the other 99.99% of marketing people on the planet, this is an introduction to the business logic of social media. For those who are excited about social media, this book gives them the ammunition they need to explain their desire to spend money to others in their organizations. Isn’t social media just a buzz phrase created by consultants? Others just call everything “Internet”. I mean, why is it important to talk about social media measurement specifically now that it’s is such an integrated part of the web? The “World Wide Web” is just that piece of the Internet where websites live. Email is separate from the Web. Newsgroups and discussion forums are different animals. Blogs, video sharing, tweeting and more are all on the Internet but are not of the Web. So why not just talk about Internet measurement? I prefer to talk about marketing measurement. We used to talk about marketing as being Above The Line (advertising, branding, positioning, etc.) and Below The Line (marketing brochures, seminars, face-to-face sales calls, etc.). Both of those still happen on the Internet. Social media is a new animal. So while we have the old metrics of reach, frequency and attitude above the line, and various measures of engagement in the sales pipeline and business outcomes below the line, we now have a means of listening to people talk about us out there. Measuring overheard public opinion is different from “market research” which is measuring what people tell us directly. Can you name the three best success stories of...<br/><div align='right'>2010-04-17 12:14:26</div>

Search Stories: Web Analytics & Optimization

I made a video to inspire businesses to achieve more. Enjoy! Other Posts (Automated Suggestions)“Stay Hungry. Stay Foolish.”Omniture Prefers Visual Sciences, WebTrends Executives LeaveIMC Vancouver 2008 Recap (Web Analytics, Testing, Marketing, and more!)WebTrends Never Wanted to Be Gobbled up by The Big Green OmnivoreWeb Analytics NewsShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Search Stories: Web Analytics & Optimization Tweet This Post [Link to media]...<br/><div align='right'>2010-04-11 18:04:52</div>

Measuring Online Content Using Google Analytics

I’ve written an article about measuring online content for the latest issue of Website Magazine. A teaser: “Many editors feel that once content has been created and uploaded, their job is done. That?s not true. If you don?t measure, you can?t analyze. If you don?t analyze, you can?t improve. And the easiest way to analyze is by implementing Google Analytics. It’s free, so there is no excuse not to use it. And, yes, it works for intranets, too. Using Web analytics, you can measure the effectiveness of content. It is possible to measure how well the content is performing even for purely informational websites, including intranets, that are not supported by advertising or product sales.” I suggest six things to measure in the article: 1. Readings per writer and writer impact 2. Page impact 3. Satisfaction 4. Time spent writing vs. reading 5. Unread pages 6. Cost per reading Read the article online or purchase the printed magazine to continue reading. Other Posts (Automated Suggestions)Measuring a Niche Website Part II | The First Five KPIs to Focus onMeasuring VideoCPM Is DeadWeb Analytics in Europe, Part II (Guest Post by Lennart Svanberg)Top Five Posts of 2007Share the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Measuring Online Content Using Google Analytics Tweet This Post ...<br/><div align='right'>2010-04-07 20:01:12</div>

Web Analytics in Europe 2010

I made a podcast about web analytics in Europe back in June 2007. I now figured it was about time to ask three experts about the progress made since then. After all, nearly three years have passed. The experts whom I?ve interviewed this year: ¤ Dennis R. Mortensen. Entrepreneur, Author and Director of Data Insights at Yahoo! ¤ Steve Jackson, Author and Director of Business Insights, Kwantic ¤ Aurélie Pols, Senior Partner, Web Analytics Demystified This time all interviews were carried out through the use of e-mail. Do you think that the challenges businesses are facing have changed since 2007? Steve: The speed of technological innovation has been and continues to be the biggest challenge in my view. Marketers were just getting their heads around email and search engine marketing. Now because of the way social platforms have matured for example digital marketers have to get ahead of another learning curve. The paradigm has changed, businesses need to connect with consumers on their terms. Pushing offers no longer works the way it used to work. If a direct mail piece lands on your doormat or into your inbox while you may read it just like you did before you now have the ability in less time than it takes to make coffee to check out if your friends are recommending similar products/services from anywhere in the world. The speed of this change is what I see being the main challenge today, it?s taking a while for many marketers to catch up and learn about digital marketing in the 21st century. Then comes the measurement promise related to digital. If you believe vendors it?s all 100% measurable. In theory it is but in practice it rarely works like that. Dennis: There is little doubt in the circumstance that, any business that has a for them significant online presence, has become more data driven. And being data driven online today, will for the most part equal the use of a Web Analytics product or more broadly, a set of online business optimization technologies. What used to be neat, nice to have and a bit adventurous back in 2007, from a data point of view, is now not only expected as ordinary online business practices, but more aggressively, a direct company disadvantage if not applied. There is not one serious online marketer who would dare to run an online campaign without a data output. So have we changed? You are damn right! And the challenge that came with that transformation was the assignment to do, as a minimum, a proper web analytics deployment....<br/><div align='right'>2010-04-05 19:30:36</div>

Roundtable Podcast on Testing

As a huge fan, and active practitioner of, testing (A/B and multivariate), I decided it was time to record another podcast about the subject. I invited some of the people who I think have done a lot in this area and are working with continuous improvements online. Some of the topics discussed in this podcast: Where should someone new to testing begin? Does method matter? Is suboptimization a risk? Can we trust the statistics behind tools? What test result has been the most surprising? Download the podcast The panel in this podcast about testing: Bryan Eisenberg is the co-author of several best-selling books: Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing. He is also the co-founder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital backed startup companies (such as Bazaarvoice, iPerceptions, UserTesting.com, and ClickEquations) and is on the board of trustees of the Direct Marketing Education Foundation. Lance Loveday is the founder and CEO of Closed Loop Marketing. His company has become highly sought after, serving a wide array of clients?from startups to big brands such as Hewlett-Packard, Brocade, and Lockheed Martin. Lance is co-author of the book Web Design for ROI. Anne Holland is the publisher of WhichTestWon? and president of Anne Holland Ventures Inc, an online business media company. She is the founder and former president of MarketingSherpa, and has for more than 20 years been conducting tests and research into what works best in marketing. Chris Goward is the CEO of WiderFunnel Marketing Optimization and an expert in website conversion rate optimization. Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Rudder.com, Outrigger Hotels, and Google. Other Posts (Automated Suggestions)Four Podcasts About A/B and Multivariate TestingPodcast with Mark Wachen, CEO of OptimostWeb Analytics in Europe, Hot or Not? Hot!Wine or Gasoline? A Podcast with Mario Fantoni of TaguchiNowWhy European Web Analytics Vendors Have a FutureShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Roundtable Podcast on Testing Tweet This Post [Link to media]...<br/><div align='right'>2010-03-10 05:40:38</div>

iPhone App Revisited: BAM Analytics Pro

Pritesh Patel pointed out to me that with BAM Analytics Pro, it’s now possible to build custom reports directly in the app and to analyze advanced segments created in Google Analytics. I therefore decided to give BAM Analytics Pro a second look, and I must say I am particularly fond of being able to apply segments to reports. I am still not sure about browsing through a ton of reports that I don’t want to look at when I’m on the go, but I must say that Blast Advanced Media has done a very nice job. One thing they may want to consider adding is the possibility for a user to select which reports should be listed when opening the app (that is, some sort of custom list). Maybe bookmarks? Some screenshots showing how you can create custom reports and select advanced segments: Features added to BAM Analytics Pro: Custom reports were added about a month ago Advanced Segments were added last week Report drill-down was just added Previous blog posts about iPhone apps for Google Analytics: Analytic, Cracklytics, and AnalyticsPro (March 9, 2010) Analyze This!, Visits, Pocket GA, Touchlytics Lite, BAM Analytics, Analytics Agent Free, Analytics App, and Ego (January 1, 2010) Other Posts (Automated Suggestions)CPM Revisited (CPM Is Dead)iPhone and Usability TestingiPhone This, iPhone ThatWhat Announcement Will Steve Jobs Make?All Google Analytics Apps for iPhoneShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: iPhone App Revisited: BAM Analytics Pro Tweet This Post ...<br/><div align='right'>2010-03-10 05:33:52</div>

Three New Google Analytics Apps for iPhone

Since I last looked at Google Analytics apps for iPhone, three more apps have been released. This is a quick overview of your new options. Analytic (free) This app is very basic and possibly a very early release. It’s confusing to understand which date range you’re analyzing, and the graphs are not very informative. For some reason the developer thought that it’s most important to know which web browsers visitors are using. While I applaud there being a big selection of Google Analytics apps on App Store, it’s hard to see which gap this app is currently supposed to fill. I am, however, looking forward to a much-improved release from the developer. This app has three views: Dashboard > Page Views, Bounce Rate, Avg. Time, New Visits, Pages/Visit (graphs lacking dates) Visitors > Browsers (no values, just a pie chart) Traffic Sources > A basic pie chart and graphs showing Direct Traffic, Referring Traffic and Search Engine Traffic [ Download from App Store ] Cracklytics ($0.99) Viewing stats for different profiles is kind of like flipping through a stack of cards. You can choose between today, yesterday or last month and look at graphs for Visits, Bounce Rate, Page Views, and Pages/Visit. You may not base any decisions on the data presented in this app, but it’s quite appealing in its simplicity and clean design. I don’t get the choice of name though. [ Download from App Store ] AnalyticsPro ($6.99) This is currently the most extensive Google Analytics app for iPhone. What its focus is? There is no focus, instead the developers have tried to cover as much of Google Analytics as possible. I think this one is a worthy challenger to Analytics App. In fact, I think I’d pick this one. What it has: Summary Report: Visits, Absolute Unique Visitors, Page Views, Average Page Views, Time On Site, Bounce Rate, New Visits, Traffic Sources, Referral Sources, Top Content, Top 10 Countries and Operating System. Report sets: Summary Today, Summary Yesterday, Summary 7 Days, All Visitors, Countries, Location, Language, Visitor Loyalty, Browser, Operating System, Colors & Resolution, Flash Version, Java Support, Network Domain, Network Location, Hostname, Connection Speed, Traffic Sources, Search Keywords, AdWords Campaigns, Keyword Positions, Campaign Performance, Ad Versions, Top Content, Content By Title, Top Landing Pages, Top Exit Pages, Site Search Keywords, Site Search Categories, Event Categories, Event...<br/><div align='right'>2010-03-09 16:45:49</div>

Site Overlays May Be Fooling You

Are you one of the many people who like to see metrics presented in a layer on top of the links on your website? That functionality is often referred to as site overlay or visual overlay. Do you know how to interpret a site overlay? If you think that it shows how many times visitors have clicked the links on the page you’re looking at, guess again. That is actually only the case if all the links on a page are leading to different pages. If you have two links leading to the same page, your site overlay may be fooling you. If we take the Site Overlay function in Google Analytics as an example, it shows you how many times a linked page has been visited, not how many times someone has clicked the specific link leading to that page. If you have three different links leading to the same page, all three links will have the same value in Site Overlay. It looks only at which page you visited after you clicked, not the click itself. See this example where I created a very basic page containing eight links leading to the same page. I clicked one of the links seven times. If you look at the example, you may think that Site Overlay is suggesting that I clicked each individual link seven times. That’s not the case. Check what the site overlay function in your web analytics tool is actually telling you! Other Posts (Automated Suggestions)Interview with Hiten Shah, Founder and CEO of CrazyEggQ&A with Jim NovoIan Tickle: Best Practice Makes PerfectInterview with Andre Charland, Co-founder, President and CEO of Nitobi, Creators of RobotReplayThe Third GrokDotCom ChallengeShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Site Overlays May Be Fooling You Tweet This Post ...<br/><div align='right'>2010-03-08 19:27:18</div>

Negative Event Values in Google Analytics

My colleague Christoffer has played around with negative event values in Google Analytics and proven that it is possible to combine negative and positive values and report on them. It’s not recommended by Google, but it is possible to do. Say you let visitors rate a page and that ?10 equals “very unhappy,” 10 equals “very happy,” and 0 equals “no opinion”. If you have three votes and one is for “very happy,” one for “very unhappy,” and one for “no opinion,” the “very happy” and the “very unhappy” votes would cancel each other out. Now, if you’d have two votes for “very unhappy” and one for “very happy,” you’d get ((?10×2) + 10) ÷ 3 = ?3.3. You would instantly be able to tell that there are more “unhappy” than “happy” votes. Now, you should be looking at “Avg. Value” and not “Site Avg.” in the Event Tracking-Actions report. In this example code, you should replace “My page” with the name of the page the visitor is rating: pageTracker._trackEvent(‘Rating’, ‘My page’, ‘Very unhappy’, -10); pageTracker._trackEvent(‘Rating’, ‘My page’, ‘No opinion’, 0); pageTracker._trackEvent(‘Rating’, ‘My page’, ‘Very happy’, 10); Other Posts (Automated Suggestions)How to View Event-Tracking Reports in All Google Analytics AccountsBob Page Answers Questions About Web Analytics EthicsWeb Analytics in Canada, Part I (Quebec)Web Analytics Wednesday in Copenhagen and HelsinkiWatch Eric T. Peterson PresentShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Negative Event Values in Google Analytics Tweet This Post ...<br/><div align='right'>2010-03-08 19:15:15</div>

Four Podcasts About A/B and Multivariate Testing

I made four podcasts about testing back in 2007. Names of tools have changed, but the idea and principle behind testing is still relevant. If you would like to give my podcasts a listen, try: Podcast with Bonnie Thomas, Marketing Director of Memetrics Interview with Matt Roche, CEO of Offermatica Wine or Gasoline? A Podcast with Mario Fantoni of TaguchiNow Podcast with Mark Wachen, CEO of Optimost I am currently planning a new round table podcast about testing featuring thought leaders. What would you like me to ask them? Comment! Other Posts (Automated Suggestions)Linkback LoveOffermatica Acquired by OmnitureAccenture to Acquire Memetrics and MaxamineInterview with Eric J. Hansen of SiteSpectVancouver, Internet Marketing, Web Analytics, and more!Share the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Four Podcasts About A/B and Multivariate Testing Tweet This Post ...<br/><div align='right'>2010-02-18 17:30:25</div>

Google Website Optimizer Authorized Consultants

Mark Red is now a Google Website Optimizer Authorized Consultant (WOAC). Mark Red consists of Christoffer Luthman and me. Read Mark Red’s press release Some of the services offered by Google Website Optimizer Authorized Consultants: Experiment design Experiment set up and implementation Report analysis There are currently 21 WOACs in Europe, covering 11 countries. Two of them are working in the Nordic Region. Sweden: 1 Italy: 1 Greece: 1 France: 1 Germany: 1 Finland: 1 Turkey: 1 Spain: 3 Belgium: 3 The Netherlands: 4 UK: 9 The other 35 countries in Europe do not currently have a single WOAC. In other words: 76% of Europe does not have a WOAC. There are currently 50 WOACs in the entire world. Coverage per region: North America: 25 Europe: 21 Asia: 1 Middle East: 1 Oceania: 4 Latin America: 1 Some WOACs cover several countries and regions. Find a WOAC in your region Other Posts (Automated Suggestions)101 Tips for Google Website OptimizerInterview with Brian Clifton About Google Website OptimizerBrian Clifton Has Left GooglePodcast with Mark Wachen, CEO of OptimostWeb Analytics in Scotland, Germany and SwedenShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Google Website Optimizer Authorized Consultants Tweet This Post ...<br/><div align='right'>2010-01-12 15:16:41</div>

All Google Analytics Apps for iPhone

This is a complete list of all Google Analytics apps for iPhone currently available for download from App Store. There are 11 variations of 8 different apps. Three of them can be downloaded for free (Analyze This!, BAM Analytics and Analytics Agent Free). The only app that is free and not available in a paid version is Analyze This! There is a time and place for all of the apps, but I’ve picked my personal favorites for different situations: Comparing the number of goal completions for a period to the previous period and corresponding period last year: Analyze This! View revenue and goal conversion rate per campaign: Analyze This! View revenue per product: Analyze This! Compare e-commerce revenue for a period to the previous period and corresponding period last year: Analyze This! Quick access to visitor, visit and page view counts: Visits Quick access to keyword and referral source counts: Visits View number of visits together with number of Feedburner subscribers and Twitter followers: Ego Keyword reports containing conversion rates: BAM Analytics Keyword and landing page reports containing bounce rates: BAM Analytics Viewing multiple trends at once: Pocket GA Extensive technology reporting: Analytics App Look for leads (network locations): Analytics App Site search reports: Analytics App Event tracking reports: Analytics App Recency: Analytics App Length and depth of visit: Analytics App Visits and days to purchase: Analytics App Top content: Analytics App Conclusion: No single app covers everything. You can, however, get far using Analytics App (the most costly one) if you are not running an e-commerce website and you’re not making money from campaigns. If you only want an executive overview of page views, visits and visitors opt for Visits. If you want an executive overview of goals, e-commerce and campaigns, use Analyze This! If you’re a search engine marketer, select BAM Analytics. All apps: Analyze This! (free) Visits Pocket GA Touchlytics Lite Touchlytics BAM Analytics Pro BAM Analytics (free) Analytics Agent Pro Analytics Agent Free (free) Analytics App Ego Disclosure: I have been involved in the development of Analyze This! Other Posts (Automated Suggestions)iPhone and Usability TestingiPhone This, iPhone ThatGoogle Analytics App for iPhone (Analyze This!)What Announcement Will Steve Jobs Make?IMC Vancouver 2008 Recap (Web Analytics, Testing, Marketing, and more!)Share the love: ...<br/><div align='right'>2010-01-01 17:44:13</div>

Top Blog Posts 2009

The 10 most read blog posts posted in 2009 Free Google Analytics Plug-In for Microsoft Excel (GA Client/Add-On for Spreadsheets) How to View Event-Tracking Reports in All Google Analytics Accounts A Fun Game: Guess the Outcome of 15 Tests Interview With Alex Yoder, CEO of WebTrend 15 Google Analytics Resources (Plug-Ins, Tools, Blogs, and Hacks) Study of the Web Analytics Market in Sweden Interview With Joe Davis, CEO of Coremetrics Google Analytics App for iPhone (Analyze This!) Quick Response Codes Help Cross-Channel Measurement Webtrends, Widemile, Web Analytics, and Website Optimization ? Interview with Alex Yoder, CEO, Webtrends The 3 most read old posts in 2009 Measuring a Niche Website Data Visualization (Resources in the Form of Blogs, Posts, Books, Presentations, Examples, Services and a Test) A Review of Tapefailure, RobotReplay and ClickTale My 2009 favorites Prioritize Pages to Optimize Based on Monetary Contribution A Fun Game: Guess the Outcome of 15 Tests Free Google Analytics Plug-In for Microsoft Excel (GA Client/Add-On for Spreadsheets) Infidelity Rate and Google Infidelity Share for Web Analytics Vendors Google Analytics Opt Out (Block Tracking) Other Posts (Automated Suggestions)Top Five Posts of 2007Technorati SucksIntroduction to Web AnalyticsSteve Jackson’s Favorite BlogsONEShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Top Blog Posts 2009 Tweet This Post ...<br/><div align='right'>2010-01-01 08:00:57</div>

Google Analytics for Germany

Two solutions to make life easier for German website owners using Google Analytics: 1. Offer the possibility to opt out of being tracked by Google Analytics 2. Anonymize IP addresses tracked by Google Analytics Other Posts (Automated Suggestions)Web Analytics in Scotland, Germany and SwedenWeb Analytics in Thailand (Asia, Part V)Google Analytics Opt Out (Block Tracking)Web Analytics AssociationPodcast: Web Analytics in Europe (a Conversation with Six Experts)Share the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Google Analytics for Germany Tweet This Post ...<br/><div align='right'>2009-12-17 18:05:38</div>

Modify the IP Address Sent to Google Analytics (Germans, Look Here!)

I told you about the possibility to offer visitors the chance to opt out of being tracked by Google Analytics a couple of days ago. After that I found out that EControlling.de has worked on a method to anonymize IP addresses before they get recorded by Google Analytics. EControlling.de has played around with the utmip variable in server-side tracking scripts and replaced part of it using a regular expression. They have also, as seen on www.analytics-anonym.de, replaced the ga.js on Google’s server with a modified version on their own server. The modified version loads __utm.gif from www.analytics-anonym.de instead of www.google-analytics.com. The “image” on the alternative server sends modified information to Google Analytics. Read more on the EControlling.de website. Other Posts (Automated Suggestions)Google Analytics for GermanyWeb Analytics in Thailand (Asia, Part V)Web Analytics in Europe IX (Interview with Georges Anidjar, Unica)Offermatica Acquired by Omniture“Stay Hungry. Stay Foolish.”Share the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Modify the IP Address Sent to Google Analytics (Germans, Look Here!) Tweet This Post ...<br/><div align='right'>2009-12-17 18:00:45</div>

Google Analytics Opt Out (Block Tracking)

SakkTrakk (The Germanizah)—a small hakk to sakk the GA trakker My colleague Christoffer Luthman at Mark Red has developed a small piece of code that makes it possible for website owners to offer a site-based opt-out function to visitors. It offers the possibility to block being tracked by Google Analytics on individual websites. The opt out does not work on a global level. A visitor has to opt out of being tracked by each website. The process for opting out is easy. There is simply a button to click on! You may have seen the articles on sites like Econsultancy and TechCrunch about how Google Analytics may become banned in Germany. One of the reasons would be the lack of a possibility to opt out from being tracked without having to adjust cookie settings in the browser. To offer a little bit of help to German website owners threatened with hefty fines we decided to make this little piece of code. It does not solve all of Google’s problems in Germany, but it’s one step in the right direction. I have written about the other points on my Swedish blog, but will leave that for now and simply focus on the opt out issue. Test a SakkTrakk example Download SakkTrakk now! How does SakkTrakk work? Well, it places a cookie in the web browser for users who do not wish to be tracked. The setting in the cookie determines whether the Google Analytics tracker should be used or if the “mock object” gaOptOut.js should be used. Implementation Add “gaOptOut.js” within the head section of all pages: Instead of using _getTracker(), use getOptOutTracker(): Caution: If the user deletes her cookies she’ll be tracked again until she activates SakkTrakk again. This script is provided “as is”, is free to use, and comes without any kind of warranty. Hey! it’s free, what did you expect?! You may alter the script to suit your needs. The script does currently not work if you use asynchronous tracking. Post in German: Opt out für Google Analytics Original post in Swedish: En enkel opt out för Google Analytics Questions? Contact Mark Red. PS. My apologies for the name of the product. My bad. I was simply inspired by the use of double k’s in German web analytics tool names. You should also know that Mark Red is a big fan of Google Analytics, but we respect privacy. Other Posts (Automated Suggestions)How to View Event-Tracking Reports in All Google Analytics AccountsMeet the Mayor of VisitorVilleEuropean Web...<br/><div align='right'>2009-12-15 21:20:19</div>

Google Analytics App for iPhone (Analyze This!)

Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go, has just been made available on App Store. Information about goal completions, e-commerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way. It’s possible to compare daily, weekly, and monthly figures. The idea is not to show everything that’s available in Google Analytics. The focus is on business. Deeper analysis is best made using Excellent Analytics. It’s easy to find the icon for Analyze This! once you’ve installed the app. Logging in Enter your Google Analytics e-mail address and password. Choose whether you want to be automatically logged in the next time you open Analyze This! If you have entered the wrong e-mail address or password you’ll be alerted. You may also have tried to log in with the wrong credentials too many times. If you can’t log in, check Google’s help section. If you want to switch Google Analytics accounts later, go to the screen where you select apps, and open Settings. Scroll all the way down to settings for individual apps. Open the settings for Analyze This! Switch Google Analytics accounts by changing the e-mail and password. When you log in you need to select which Google Analytics profile to analyze. Dates Comparisons are made to the previous period and the corresponding period last year. When comparing last week to the same period last year, the comparison uses the calendar dates, not the week number. The week format is determined by the region format settings on your iPhone. In some countries, the week starts on a Sunday; in other countries, it starts on a Monday. If your region is set to Australia, Canada, New Zealand, United States, or United Kingdom, weeks in Analyze This! will begin on a Sunday and end on a Saturday. All other regions get weeks that start on a Monday and end on a Sunday. Thousands delimiter and decimal point The thousands delimiter and decimal point are determined by your global iPhone settings. To change them, go to the view where you see all apps on your iPhone, and open Settings. Scroll down to General, and open it. Scroll down to International, and open it. Select Region Format. Goals Goal completions are displayed in raw numbers for the selected period and the change in percentage. This example is only showing dummy data. If you have not set up goals in your Google Analytics...<br/><div align='right'>2009-11-19 22:21:02</div>

Opting out of Google Analytics (blocking tracking)

SakkTrakk (The Germanizah)—a small hakk to sakk the GA trakker My colleague Christoffer Luthman at Mark Red has developed a small piece of code that makes it possible for website owners to offer a site-based opt-out function to visitors. It offers the possibility to block being tracked by Google Analytics on individual websites. The opt out does not work on a global level. A visitor has to opt out of being tracked by each website. The process for opting out is easy. There is simply a button to click on! You may have seen the articles on sites like Econsultancy and TechCrunch about how Google Analytics may become banned in Germany. One of the reasons would be the lack of a possibility to opt out from being tracked without having to adjust cookie settings in the browser. To offer a little bit of help to German website owners threatened with hefty fines we decided to make this little piece of code. It does not solve all of Google’s problems in Germany, but it’s one step in the right direction. I have written about the other points on my Swedish blog, but will leave that for now and simply focus on the opt out issue. Download SakkTrakk now! How does SakkTrakk work? Well, it places a cookie in the web browser for users who do not wish to be tracked. The setting in the cookie determines whether the Google Analytics tracker should be used or if the “mock object” gaOptOut.js should be used. Implementation Add “gaOptOut.js” within the head section of all pages: Instead of using _getTracker(), use getOptOutTracker(): Caution: If the user deletes her cookies she’ll be tracked again until she activates SakkTrakk again. This script is provided “as is”, is free to use, and comes without any kind of warranty. Hey! it’s free, what did you expect?! You may alter the script to suit your needs. The script does currently not work if you use asynchronous tracking. Original post in Swedish: En enkel opt out för Google Analytics Questions? Contact Mark Red. PS. My apologies for the name of the product. My bad. I was simply inspired by the use of double k’s in German web analytics tool names. You should also know that Mark Red is a big fan of Google Analytics, but we respect privacy. Other Posts (Automated Suggestions)Web Analytics Data AccuracyHow to View Event-Tracking Reports in All Google Analytics AccountsWeb Analytics in Europe, Part V (Four Questions)Web Analytics in Europe XIIWeb Analytics in...<br/><div align='right'>2009-12-15 21:20:19</div>

Web Analytics from a Czech Point of View

An interview with Jiri Brazda, web analytics expert and founder of Optimics. What’s the web analytics market like in the Czech Republic? We tend to say that when it comes to the Internet, we are generally three to five years behind the US market, and I think web analytics would be no exception. I think web analytics adoption here suffers from the fact that marketing has problems with appreciating the value of data when making business decisions. I always remember one day a couple of years ago when my boss, who then worked as a marketing manager, told me how desperate he was because his work life had been all about spreadsheets and numbers, and he hadn?t seen a picture in ages. Now I think this story is telling as to how traditional marketing perceives itself. Many marketing managers are comfortable with the brand and communication part but struggle with the performance part. And I know it?s up to us to educate the market. I think we have to emphasize the optimization over reporting role of web analytics, because I can see that only increased performance can really sell web analytics. And it?s true of both the tool and the services. This year has been a major breakthrough for the Czech web analytics market. First of all, I started local Web Analytics Wednesday with much help from Eric Peterson, and it?s proved a tremendous success?not so much in terms of the numbers, compared to what you get over in Scandinavia for example, but in terms of forming and building a community that was already there but no one before had attempted to put it together. The vendor market has been pretty much all about Google Analytics so far, and this year the first three companies were accredited GAAC. There are now also three members of YWACN in the Czech Republic. When it comes to the paid solutions, there are a few locally driven Omniture implementations, but the other vendors, such as Webtrends or Coremetrics, are unheard of. It?s clear that the market size plays its part here. It should also come as no surprise by now that I know of exactly two companies that have a dedicated full-time web analyst. What are the main differences between working with web analytics in the banking and insurance sectors, and as a consultant? Wherever I went as an employee, I was trying to champion an analytical approach to online marketing, and how much I succeeded was always due to the role the Internet played in marketing and sales of my past employers. Of course, a bank that targets...<br/><div align='right'>2009-12-07 18:00:05</div>

15 Google Analytics Resources (Plug-Ins, Tools, Blogs, and Hacks)

Here are fifteen resources to improve your use of Google Analytics: 1. Free Google Analytics plug-in for Microsoft Excel 2. Free Google Analytics app for iPhone 3. Google Analytics Help Forum 4. Google Analytics on Twitter 5. Google Analytics Conversion University 6. Google Analytics Blog 7. Google Analytics Videos 8. The missing Google Analytics manual 9. Scan your pages for the Google Analytics tracking code 10. Validate your implementation using WASP 11. Google Analytics API 12. Google Analytics Short Cut (PDF book for $10) 13. Advanced Web Metrics with Google Analytics (book for app. $25) 14. Hacks and downloads from Brian Clifton 15. 30+ Google Analytics Plug-ins, Hacks & Tricks by Bryan Eisenberg Other Posts (Automated Suggestions)The Use of Free Web Analytics Solutions (The Chicken and the Egg)It?s Web Analytics, Dummy!Steve Jackson’s Favorite BlogsData Visualization (Resources in the Form of Blogs, Posts, Books, Presentations, Examples, Services and a Test)Technorati SucksShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: 15 Google Analytics Resources (Plug-Ins, Tools, Blogs, and Hacks) Tweet This Post ...<br/><div align='right'>2009-11-30 17:27:10</div>

A Free, New, Google Analytics App for iPhone (Analyze This!)

Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go, has just been made available on App Store. Information about goal completions, e-commerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way. It’s possible to compare daily, weekly, and monthly figures. The idea is not to show everything that’s available in Google Analytics. The focus is on business. Deeper analysis is best made using Excellent Analytics. It’s easy to find the icon for Analyze This! once you’ve installed the app. Logging in Enter your Google Analytics e-mail address and password. Choose whether you want to be automatically logged in the next time you open Analyze This! If you have entered the wrong e-mail address or password you’ll be alerted. You may also have tried to log in with the wrong credentials too many times. If you can’t log in, check Google’s help section. If you want to switch Google Analytics accounts later, go to the screen where you select apps, and open Settings. Scroll all the way down to settings for individual apps. Open the settings for Analyze This! Switch Google Analytics accounts by changing the e-mail and password. When you log in you need to select which Google Analytics profile to analyze. Dates Comparisons are made to the previous period and the corresponding period last year. When comparing last week to the same period last year, the comparison uses the calendar dates, not the week number. The week format is determined by the region format settings on your iPhone. In some countries, the week starts on a Sunday; in other countries, it starts on a Monday. If your region is set to Australia, Canada, New Zealand, United States, or United Kingdom, weeks in Analyze This! will begin on a Sunday and end on a Saturday. All other regions get weeks that start on a Monday and end on a Sunday. Thousands delimiter and decimal point The thousands delimiter and decimal point are determined by your global iPhone settings. To change them, go to the view where you see all apps on your iPhone, and open Settings. Scroll down to General, and open it. Scroll down to International, and open it. Select Region Format. Goals Goal completions are displayed in raw numbers for the selected period and the change in percentage. This example is only showing dummy data. If you have not set up goals in your Google Analytics...<br/><div align='right'>2009-11-19 22:21:02</div>

A Fun Game: Guess the Outcome of 15 Tests

There is no better way to convince people in your organization about the value of analysis and testing than to let them compete against each other. For that purpose I have created a guessing game based on fifteen tests. Most were run as A/B tests, but some were multivariate tests where I only show the winning combination and the original design. Will you get more correct answers than a monkey (randomized), a HiPPO (Highest Paid Person’s Opinion—in this case a CTO), a usability expert, an art director, a web analyst, and my mom (a retired elementary school teacher)? Find out! It’s a fun game and the point is to prove that a guess is just that—a guess. Trust me, a monkey would probably beat me too sometimes! After all, this is why we test. Tests will give you a result based on lots of people and not based on a single person’s opinion. So, what are you waiting for? Play the guessing game! Note that you won’t see this test in your RSS reader or e-mail message. You need to open this post in a web browser to see it. Other Posts (Automated Suggestions)The Mark Red Wine and Cognac EventNo More Weird Stuff on TraderaPodcast with Mark Wachen, CEO of OptimostSun to Acquire Swedish Firm MySQLCPM Revisited (CPM Is Dead)Share the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: A Fun Game: Guess the Outcome of 15 Tests Tweet This Post ...<br/><div align='right'>2009-11-19 12:11:32</div>

Excellent Analytics v.1.0.0.45 Released

A new version of Excellent Analytics has been released. It allows you to analyze data from Google Analytics in Microsoft Excel 2007. New in version 1.0.0.45: Retrieving 10,000 rows in a single query Select events in metrics and dimensions Run a query only containing a metric Decide from what row data should be retrieved (start index) Control the number of rows to be imported (max results) Use start index to fetch more than 10,000 rows (though not in a single query). Set start index to begin from the row # after the last row # in your previous query. Note that you can?t fetch more than 10,000 rows in a single query. The last 7 days are pre-selected in the date selector. If you do not select dates you?ll get data for the last 7 days. Other Posts (Automated Suggestions)Free Google Analytics Plug-In for Microsoft Excel (GA Client/Add-On for Spreadsheets)Everyone Can Get ClickTale NowMobile Marketing and Mobile Analytics in New YorkWeb Analytics in the NetherlandsMeasuring VideoShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Excellent Analytics v.1.0.0.45 Released Tweet This Post ...<br/><div align='right'>2009-10-25 18:45:01</div>

The Mark Red Wine and Cognac Event

As many as 25–30 of the participants from eMetrics invaded the Mark Red office last night. Eric T. Peterson, Jim Sterne, Aurélie Pols, Steve Jackson, Oliver Schiffers, Petri Mertanen, Marc Saarde, and many more were present. Some of the slides from the landing page optimization workshop I held at the conference: I also held a competition where participants guessed the outcome of fifteen A/B tests. They were then able to compare their scores to those of a web analyst, an art director, a usability expert, a HiPPO, a monkey, and my mom! The winner got a surprise. Want to take the test as well? Contact me and I’ll let you know when I’ll present again! Other Posts (Automated Suggestions)How to View Event-Tracking Reports in All Google Analytics AccountsBusiness Intelligence from SwedenPodcast with Mark Wachen, CEO of OptimostWeb Analytics Wednesday in Copenhagen and HelsinkiWine or Gasoline? A Podcast with Mario Fantoni of TaguchiNowShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: The Mark Red Wine and Cognac Event Tweet This Post ...<br/><div align='right'>2009-10-13 12:17:54</div>

The Mark Red Wine & Cognac Event

Some folks at eMetrics Stockholm invaded the Mark Red office last night. It was a great post-conference get together. The Original post by Christoffer (in Swedish) Other Posts (Automated Suggestions)How to View Event-Tracking Reports in All Google Analytics AccountsBusiness Intelligence from SwedenPodcast with Mark Wachen, CEO of OptimostWine or Gasoline? A Podcast with Mario Fantoni of TaguchiNowWeb Analytics Wednesday in Copenhagen and HelsinkiShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: The Mark Red Wine & Cognac Event Tweet This Post ...<br/><div align='right'>2009-10-13 12:17:54</div>

Prioritize Pages to Optimize Based on Monetary Contribution

Have you discovered the cryptic $ Index metric in Google Analytics yet? $ Index gives you a comparison of how much different pages are contributing to your bottom line. A page viewed before the completion of an e-commerce transaction/goal gets the value of the transaction/goal attributed to it. If a page has never been visited before the completion of a transaction/goal, then the value for $ Index for that page will be 0. A prerequisite is that you have set up goals, and/or track e-commerce transactions. The calculation for $ Index: $ Index = (Revenue + Value for All Goals) / Unique Page Views It should be calculated per page. An important definition: A unique page view is when a single page is only counted once per visit even if it is viewed several times. Example: If you complete an e-commerce transaction of $250 and a goal of $150 after viewing the page fultraktor.html three times during a visit, then the page fultraktor.html will get the following $ Index value: $250+$150/1 =$400. If a second visit to that page ended in a transaction of $100 then the $ Index value will be: $250+$150+$100/2 =$250. If the page cooltraktor.html has been viewed during both of the visits then it will get the same $ Index value as fultraktor.html. Complicated? The good news is that you don’t really need to know how to calculate $ Index to be able to reap the benefits of using it in your analysis. It’s not a measurement that will tell you precisely what a page is worth in dollars. It’s simply a measurement that you can use to compare how much different pages are contributing to your monetary goals. Do not use it to say that page A is worth precisely x dollars. That’s not the point. The point is to be able to say whether page A is contributing more than page B. A way to prioritize which pages to optimize first is to calculate the $ Index Potential for each page. You can do that by combining $ Index and Bounce Rate. The formula to use with data retrieved through Excellent Analytics: $ Index Potential = ((Bounces/Entrances) * Unique Page Views) * ((Revenue + Value for All Goals) / Unique Page Views) Simplified formula: (Bounce Rate * Unique Page Views) * $ Index Here’s how you do this step by step. 1) Download Excellent Analytics, a free Google Analytics plug-in for Microsoft Excel 2007 for Windows Vista/XP. Install. 2) Use Excellent Analytics to retrieve the data you need to calculate $ Index Potential. The following are the settings you need in...<br/><div align='right'>2009-09-30 18:45:28</div>

Infidelity Rate and Google Infidelity Share for Web Analytics Vendors

Stéphane Hamel was kind enough to let me have a look through the raw WASP data from his study of 400 Swedish websites. Based on that data, I’ve calculated two new KPIs for analyzing web analytics vendors: Web Analytics Vendor Infidelity Rate and Google Analytics Infidelity Share. The former measures to what extent users of a tool also use additional tools, and the latter measures to what extent Google is responsible for that user infidelity. Vendors not mentioned had too few installations to be included. Some findings: More than half (55%) of all websites using a paid web analytics tool also use one from Google. Half of all websites in this study using Omniture’s tools are unfaithful. One in seven of websites using Webtrends with JavaScript tagging is unfaithful. This study does not cover log file analysis, meaning that potentially not all Webtrends users are included. In other words, Webtrends’ figures may be skewed. Three out of four websites using Nielsen’s tool for web analytics are unfaithful. The reason for this is likely that many website owners started using Nielsen Online’s SiteCensus years ago, when it was one of just two tools approved by KIA-index, a list comparing the traffic to Swedish websites. Many have kept SiteCensus despite moving on to other tools for analysis. The Google Infidelity Share tells you to what extent Google is the home wrecker in the vendor-website owner relationship. Google is not immune. However, the simple fact that Google Analytics is the easy (no pun intended) and cheap (no pun intended now either) additional choice makes it likely to co-exist alongside a primary (or secondary, for that matter) tool. Therefore nearly one-third of website owners using Google Analytics are cheaters. Of all websites using at least one web analytics tool utilizing client-side data collection, nearly one-third (30 %) are in bed with at least a second web analytics vendor. Log file analysis tools are not included in this study since they can’t be detected. The vendors mentioned above were not singled out for any other reason than having enough data to be mentioned. For instance, out of the 400 websites in the study, only one used Nedstat, and only one used ClickTracks. I believe it would be interesting to expand this study to include all, global, data collected by WASP and trend it. Over time it would become apparent which vendors are gaining, and which are losing, ground. No more relying on retention...<br/><div align='right'>2009-08-14 08:00:11</div>

Robert Bergquist, CEO of Widemile, Comments the Acquisition

I have asked Robert Bergquist, CEO and President of Widemile, a few questions about Webtrends‘ acquisition of Widemile. What makes Widemile and Webtrends a good match? Robert Bergquist, CEO Widemile: Both Widemile and Webtrends have been committed to building best-of-breed technology featuring open integration and very high ease-of-use characteristics. We at Widemile recognized that web testing and targeting were rapidly becoming natural extensions of web analytics and decided to partner with the best company in the analytics category. Alex, Webtrends? CEO, and I quickly realized we shared the same vision for the future of web optimization and, as the saying goes, the rest is history. What kind of integration can we expect? Robert Bergquist, CEO Widemile: Prior to the acquisition, Widemile Optimize test results were already available within the Webtrends analytics interface. Going forward, expect the most integrated web optimization and targeting solution available from any company. Unfortunately, I?m not at liberty to disclose future product details. What’s the first thing Widemile’s customers will notice? Robert Bergquist, CEO Widemile: Widemile customers have already been embraced by Webtrends and continue to experience the same expert service. They will also benefit from the much larger global professional services group, accelerated product development and, as indicated above, full integration with the other Webtrends products. Further reading: Webtrends, Widemile, Web Analytics, and Website Optimization ? Interview with Alex Yoder, CEO, Webtrends Other Posts (Automated Suggestions)Neil Morgan Comments IndexTools AcquisitionWebtrends, Widemile, Web Analytics, and Website Optimization — Interview with Alex Yoder, CEO, WebtrendsOmniture’s Acquisition of Visual Sciences CompletedOffermatica Acquired by OmnitureWebTrends Marketing Lab 2 in General and WebTrends Score in ParticularShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Robert Bergquist, CEO of Widemile, Comments the Acquisition Tweet This Post ...<br/><div align='right'>2009-08-13 08:00:37</div>

Webtrends, Widemile, Web Analytics, and Website Optimization ? Interview with Alex Yoder, CEO, Webtrends

Webtrends acquisition of a platform for testing is long overdue. That’s why their purchase of Widemile is so exciting. I took the opportunity to ask Alex Yoder, President and CEO of Webtrends, a few questions about the news. The Webtrends acquisition of Widemile certainly fills a gap, but why did you make the move now? Alex Yoder, CEO, Webtrends: Probably for four primary reasons. First, we needed to get our organization focused in the right direction around our core competencies and customer satisfaction. The release of Analytics 9 and the highest customer satisfaction and customer value ratings in the recent Forrester Wave report are evidence that we have made successful headway in these areas. Second, we wanted to first execute on the ?openness? of our platform before adding complementary solutions. The biggest challenge in the market right now is having solutions that don?t integrate. Customers are tired of hearing presentations that discuss integration, but where it doesn?t truly exist. Our approach is to be sure that we are prepared to deliver in integration through a truly open platform. This approach will allow us to accelerate adoption and value for the customer from all of our products. Third, the market for optimization technology was still pretty fragmented and not very well developed. The market has now clearly begun to cross the chasm, which represents a perfect time to enter the market?let others invest and uncover the challenges, let us step in and take advantage of the knowledge. Finally, the timing is right from an investment standpoint. One of our competitors spent $120M to get the same set of solutions that we just brought into the Webtrends family. Another competitor spent almost $70M to get just the A/B and Multivariate Testing portion of the product, without any comprehensive targeting capabilities. We?ve done extensive due-diligence and found the Widemile technology to be far superior to that of our competitors, who spent?a lot. Why do you think your offering will be stronger compared to your competitors’ offering? Alex Yoder, CEO, Webtrends: As I just mentioned, we did a great deal of diligence. We actually had partnerships with most of the offerings in the market and you may recall that I personally was involved with Test and Target in its infancy at Omniture. Widemile has spent the last five years perfecting this technology and has invested heavily in development of the technology and support systems, but simply...<br/><div align='right'>2009-08-11 17:15:49</div>

Recap of Internet Marketing Conference (IMC) in Stockholm

Some comments and links to summarize IMC Stockholm 2009 for you: Internet Marketing Conference (IMC) Stockholm 2009 (LinkedIn | Facebook | YouTube | Flickr | Twitter | Press Room | Program). A short clip from Mitch Joel’s keynote speech: Link to video Photos from IMC Stockholm 2009 taken by Petri Mertanen Adrianne George’s photos on TwitPic The hashtag #imcmeet, used on Twitter Twitter search for “imcmeet” Anders Sporring’s summary, part 1 Anders Sporring’s summary, part 2 Anders Sporring’s summary, part 3 Anders Sporring’s summary, part 4 Anders Sporring’s summary, part 5 Rebecca Kelley’s (SEOmoz) recap Petri Mertanen’s summary Kristofer Björkman (Swedish) Said on Twitter: susanrlincoln: IMC was excellent. Great speeches and people, lovely venue. I really enjoyed presenting with @schwerdtfeger miakolmodin: Just came home from the IMC workshop in stockholm, listening to a really bright guy, Patrick @schwerdtfeger jannice: I’m so glad I attended the IMC meeting and got inspired these last three days! Thanks! Dottorello: Amazing what 3 days with IMC can do to your perception.. Great workshop today!! SkapaAB: well worth the investment in time and money! Inspirational! these events tend to be an occasion for those who already believes, with the same old speakers… This was something different! hedenius: Today I listened to a super-pro-presenter, Mitch Joel. These guys don’t present ppt, they are storytellers. erikekholm: @mitchjoel gave a great presentation on SEO and SEM. cityrat59: Impressive keynote by Chris Goward about Conversion Rate isse800: Super useful presentations by both Mitch Joel and Chris Goward Other Posts (Automated Suggestions)Blog Reviews for Internet Marketing ConferenceWeb Analytics in Sweden in 2007SIME (Scandinavian Interactive Media Event), Stockholm, SwedenInternational E-business Experts Get Together in StockholmeMetrics StockholmShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Recap of Internet Marketing Conference (IMC) in Stockholm Tweet This Post ...<br/><div align='right'>2009-08-04 12:30:45</div>

Study of the Web Analytics Market in Sweden

Lars kindly asked me if I could use the WASP Market Research feature to analyze a sample of 400 Swedish websites. WASP is the Web Analytics Solution Profiler, a specialized Firefox extension aimed at web analytics professionals who want to do quality assurance and understand how their web analytics solution is implemented. The Market Research feature lets you scan several sites to uncover web analytics market share information. Here?s the insight we uncovered: 71% of websites analyzed (282) are using a web analytics solution. This is similar to results found in other markets. 19% (77) websites uses more than one web analytics solution. When two or more tools are used, most of the time it?s Google Analytics. The most popular web analytics solution is Google Analytics (131 sites, 32.75% of all sites, or 46% of sites using at least one WA solution) If we include GA and Urchin: 77% of sites using a WA solution (218). This is similar to other analysis where Google dominates with about 80% market share of the web analytics space. Other leading web analytics solutions are: Nielsen (62), Omniture (39), WebTrends (17) and then a number of local and smaller players. (Note: Some people consider Nielsen to be more of an audience analysis tool than a true web analytics platform. In most cases were Nielsen was found, Google Analytics was also present). While GA dominates, Gartner analyst Bill Gassman recently published an excellent paper covering the pros and cons of this solution as an enterprise-level web analytics platform. Among the difficulties mentioned, data collection & integration are lacking, and reporting, while sufficient for most, lacks advanced capabilities. Terms of service and privacy are also raising some concerns for enterprises. But the free solution is also a good choice when web analytics requirements aren?t too high. The availability of a strong user community (over 1M sites uses GA) and local consultants are helping and GA has quickly become a de facto choice for anyone doing lots of AdWords campaigns. What also stems from this analysis, when mapped on the Web Analytics Maturity Model, is the relatively low web analytics maturity of the Sweden market. More advanced analytics such as voice of customer, behavioral targeting, multivariate testing and offline data integration remains an exception. As is the case in other markets, qualified & experienced resources are scarce and localized training & education are even more difficult to...<br/><div align='right'>2009-08-10 07:17:12</div>

Free Google Analytics Plug-In for Microsoft Excel (GA Client/Add-On for Spreadsheets)

Have you heard about the free, open source, Microsoft Excel plug-in for Google Analytics? It was released in June, and so far the project has generated 10,000 visits from 8,000 unique browsers, 2,000 downloads, 1,300 inlinks from blogs and websites, and countless tweets. Excellent Analytics is an Excel add-on that allows you to define data queries and embed them into Microsoft Excel. Simply go to the Excellent Analytics menu in Excel and use the wizard interface to add a report query to your spreadsheet. It can be used to correlate variables and track them over time. You can also add external data to Google Analytics reports to get a more complete view of how your business is performing. No longer do you have to use Omniture SiteCatalyst, HBX, or WebTrends to get a web analytics Excel client. Forget about awkward exports from the GA interface. No more exporting! Import and refresh your data from within Microsoft Excel instead! Then you can easily sort, manipulate, and distribute your data to anyone using Excel. Excellent Analytics is 100% free to download and use. If you’re a programmer and passionate about analytics, you can even sign up to help improve the plug-in since it’s open source. If you’ve already used Excellent Analytics, make sure you have the latest version. An important update has been released since the plug-in was first introduced. Requirements to use the plug-in: Microsoft Excel 2007 Windows XP or Vista Using Excellent Analytics is easy. Just download Excellent Analytics.rar, extract the contents using a program such as 7-Zip, and run Setup.exe. Follow the on-screen instructions. If you’re running an old version of Excellent Analytics and would like to upgrade, you need to remove the old installation and make a clean install. Once installation has completed, you should be able to find the Excellent Analytics menu in Excel. The first thing you need to do is to click “Account.” The credentials (the e-mail address and password you use when you log in to Google Analytics) that you enter will be sent to only Google so that your Google Analytics data can be accessed. Your credentials are not stored or shared in another way. Once you have successfully logged in, click “New Query.” This will open the Excellent Analytics window where you will be able to select the Google Analytics data you wish to pull into Excel. The first thing you need to do is to select which dimensions to include. If you...<br/><div align='right'>2009-08-05 08:15:21</div>

Recap of Internet Marketing Conference in Stockholm

Some comments and links to summarize IMC Stockholm 2009 for you: Internet Marketing Conference (IMC) Stockholm 2009 (LinkedIn | Facebook | YouTube | Flickr | Twitter | Press Room | Program). A short clip from Mitch Joel’s keynote speech: Link to video Photos from IMC Stockholm 2009 taken by Petri Mertanen Adrianne George’s photos on TwitPic The hashtag #imcmeet, used on Twitter Twitter search for “imcmeet” Anders Sporring’s summary, part 1 Anders Sporring’s summary, part 2 Anders Sporring’s summary, part 3 Anders Sporring’s summary, part 4 Anders Sporring’s summary, part 5 Rebecca Kelley’s (SEOmoz) recap Petri Mertanen’s summary Kristofer Björkman (Swedish) Said on Twitter: susanrlincoln: IMC was excellent. Great speeches and people, lovely venue. I really enjoyed presenting with @schwerdtfeger miakolmodin: Just came home from the IMC workshop in stockholm, listening to a really bright guy, Patrick @schwerdtfeger jannice: I’m so glad I attended the IMC meeting and got inspired these last three days! Thanks! Dottorello: Amazing what 3 days with IMC can do to your perception.. Great workshop today!! SkapaAB: well worth the investment in time and money! Inspirational! these events tend to be an occasion for those who already believes, with the same old speakers… This was something different! hedenius: Today I listened to a super-pro-presenter, Mitch Joel. These guys don’t present ppt, they are storytellers. erikekholm: @mitchjoel gave a great presentation on SEO and SEM. cityrat59: Impressive keynote by Chris Goward about Conversion Rate isse800: Super useful presentations by both Mitch Joel and Chris Goward Other Posts (Automated Suggestions)Blog Reviews for Internet Marketing ConferenceWeb Analytics in Sweden in 2007SIME (Scandinavian Interactive Media Event), Stockholm, SwedenInternational E-business Experts Get Together in StockholmeMetrics StockholmShare the love: More »This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Recap of Internet Marketing Conference in Stockholm Tweet This Post ...<br/><div align='right'>2009-08-04 12:30:45</div>

Twitter for Business ? 4 Essential Ingredients

How can I access my market on the internet? In one form or another, I get asked this question almost every day. My answer is simple. Conversations are markets. To access a market, you have to participate in the conversation. The trick is to find the right conversation and then participate in an effective (and profitable) way. Twitter is one massive conversation involving millions of people. It?s like a huge river. You can put your toes in when you want to. You can take your toes out when you don?t. Either way, the river keeps flowing. The conversation continues whether you?re participating or not. Creative people are constantly finding new ways to leverage Twitter. The innovation will never stop. But at the time of this writing, there are four powerful ways to find the conversation in your market and participate in it. Done properly, it can completely change your business. Contact. The most powerful aspect of Twitter is search. By using Twitter Search, you can find individual people tweeting about your industry in real time. Select a few keywords that relate to your product or service, and then search for those words. By doing so, you engage targeted prospects at the exact moment they might need you. Make a habit of searching for your keywords twice or three times each day, and reply to their comments with your value proposition. Connect. When you find Twitter users who are discussing your keywords in a meaningful way, begin following them. There is a culture on Twitter where people you follow have an incentive to follow you back. By proactively following those discussing your keywords, you?ll build a following yourself; one made up exclusively of targeted prospects. Community. Use a platform like Twellow to find Twitter users who use certain keywords in their profile descriptions. Be sure to select keywords that identify your ideal customers, not your competition. If you?re a Financial Advisor, don?t look for people using words like ?finance? and ?investment? in their profile. Instead, look for those who use ?ceo? or ?executive? or ?director?. Proactively follow those people to surround yourself with qualified prospects. Contribute. Add value to the conversation. There are four reasons to write a tweet. Wisdom ? demonstrate your expertise with tips, tricks and tools. Personal ? show your followers that you?re a person, not just a business. Engagement ? retweet (RT) useful tweets, reply to user comments and use hashtags regularly. And Business ? tell your...<br/><div align='right'>2009-06-26 21:24:35</div>

Quick Response Codes Help Cross-Channel Measurement

During my vacation, I was visiting Paris (France) with my family. I was surprised and delighted to see a quick response (QR) code in a brochure/metro map (photo below). I got curious, mostly because I haven’t seen these codes so much in Finland. We had a fast Wi-Fi connection in our hotel room, so I just had to download a barcode reader to my phone. First I did a Google search with my mobile phone browser and found a related post from a Nokia 5800 forum. In the next page, I found the download link, and very quickly I had a bar-code reader in my phone. Later on I found an even better reader called UpCode. The QR code, which you can see on the right, guided me to Cinéaqua’s mobile site. I learned that Cinéaqua is not just a very big aquarium but also has a movie theater, workshops, and different kind of shows for kids. They almost converted us to customers, but this time we promised our kids the Euro Disney experience. Unfortunately, Cinéaqua didn’t repeat the very good offers from their mobile site that they had on their “good deals” page. There are some really good calls to action, although some of the content is in French. These offers could have changed our plans so that Cinéaqua would get new visitors from Finland. The company has two promotional codes on their website. I’m not sure if these codes are unique, but you should have unique and maybe campaign specific promotional codes to track visitors from mobile or website visitors to physical point of sales. I couldn’t find (JavaScript) tracking code on either their mobile site or website. It would be very easy to add campaign tags for QR code and URL. Here are two examples of software/online services used to create QR codes: Morovia.com is free, and QR Stuff is very cheap. I tested Morovia’s services, and if you have a reader in your mobile phone, you can scan the QR code b elow. It should open my blog’s URL with campaign code (for Yahoo! web analytics system). And yes, you probably know that all mobile devices don’t execute JavaScript, so if you want more accurate data, maybe you can use Bango or another mobile analytics vendor. Even if you don’t have a mobile site, you can test this hyperlink in your marketing. Maybe you can have one landing page at your website, designed for mobile users? Then create an QR code for print ads/magazines, business cards, signs/outdoor ads, and even shirts to guide people to this landing page. The...<br/><div align='right'>2009-07-18 14:06:35</div>

Surprising Conversion Optimization Test Results

In our work in Conversion Optimization, I’m often asked what are the most surprising test results. The reality is that we learn something from every test we run. If we knew for sure which design, image, headline or value proposition would perform best, we wouldn?t need to test them. But each test scenario is unique. A tactic that wins on one website may under-perform on yours or, worse, could even hurt results! Some e-commerce and lead generation consultants tell me that testing is a waste of time. They think they already know which variation will win before we run a test. But I have yet to meet someone that can guess the winners of our test results with even 50% accuracy. The obvious conclusion is: if you’re not testing intelligent variations, you’re leaving money on the table. Test Your Gut Instinct If you think your gut is trustworthy, I encourage you to visit Anne Holland’s new site at  WhichTestWon.com. Each week she posts a new conversion optimization test result that you can vote on. It’s a fun idea and always an interesting learning opportunity. The most surprising test results are usually the ones where the winner does not match the commonly-accepted ‘best-practices’. We?ve often seen ‘best-practices’ design or copy elements lose against less common variations. In fact, in a few cases we’ve seen page designs that the client would bet money to beat the original page significantly decrease conversions! Surprising Result #1: Should You Minimize the Clicks to Act? One example of a common surprising test result is with landing page forms. A lot of people will tell you to include the call-to-action form directly on the landing page. Many believe that minimizing the number of clicks required will always improve conversions. We’ve tested many variations of lead generation funnels and have found that there’s no blanket rule on this. In some cases, forms on the landing page lift the conversion rate and, in other cases, a two or three step funnel works better. The best option can be influenced by the length of the form, product decision-cycle, page wireframe layout, among other factors. Surprising Result #2: Do Security Icons Work? In another recent example, one of our e-commerce clients tested adding a third-party security logo to their site-wide shopping cart area and saw their conversion rate decrease by almost 2%. That’s certainly not a finding you’ll see advertised...<br/><div align='right'>2009-07-06 06:01:14</div>

Twitter for Business - 4 Essential Ingredients

How can I access my market on the internet? In one form or another, I get asked this question almost every day. My answer is simple. Conversations are markets. To access a market, you have to participate in the conversation. The trick is to find the right conversation and then participate in an effective (and profitable) way. Twitter is one massive conversation involving millions of people. It?s like a huge river. You can put your toes in when you want to. You can take your toes out when you don?t. Either way, the river keeps flowing. The conversation continues whether you?re participating or not. Creative people are constantly finding new ways to leverage Twitter. The innovation will never stop. But at the time of this writing, there are four powerful ways to find the conversation in your market and participate in it. Done properly, it can completely change your business. Contact. The most powerful aspect of Twitter is search. By using Twitter Search, you can find individual people tweeting about your industry in real time. Select a few keywords that relate to your product or service, and then search for those words. By doing so, you engage targeted prospects at the exact moment they might need you. Make a habit of searching for your keywords twice or three times each day, and reply to their comments with your value proposition. Connect. When you find Twitter users who are discussing your keywords in a meaningful way, begin following them. There is a culture on Twitter where people you follow have an incentive to follow you back. By proactively following those discussing your keywords, you?ll build a following yourself; one made up exclusively of targeted prospects. Community. Use a platform like Twellow to find Twitter users who use certain keywords in their profile descriptions. Be sure to select keywords that identify your ideal customers, not your competition. If you?re a Financial Advisor, don?t look for people using words like ?finance? and ?investment? in their profile. Instead, look for those who use ?ceo? or ?executive? or ?director?. Proactively follow those people to surround yourself with qualified prospects. Contribute. Add value to the conversation. There are four reasons to write a tweet. Wisdom ? demonstrate your expertise with tips, tricks and tools. Personal ? show your followers that you?re a person, not just a business. Engagement ? retweet (RT) useful tweets, reply to user comments and use hashtags regularly. And Business ? tell your...<br/><div align='right'>2009-06-26 21:24:35</div>

Jobs: Product Responsible Web Analytics for IKEA IT

Product Responsible | IKEA IT | Web Analytics | Helsingborg | Sweden Do you want to work at the frontlines of web technology for one of the most known and loved brands in the world and help us deliver home furnishing inspiration and a state-of-the-art internet user experience to millions of visitors every day? IKEA.com is at the center of our communication and interaction with our customers. IKEA IT is the organization that manages and controls the world wide public IKEA web platform. IKEA is now focusing on several exiting initiatives to improve and extend IKEA?s reach and presence on the web. In order to handle this challenge we need to extend our capacity in the web statistic area to support our business with smart and high-quality web solutions for the future. Knowledge ? Broad experience of web. ? Strong leadership and communication skills. ? Experienced in requirement and change management with good documentation skills. ? Analytical mindset and a structured way of working. ? Experience of working with external suppliers. ? HTML, JavaScript, flash ? Omniture SiteCatalyst (preferable) Capability/Motivation ? Detail oriented with the ability to establish clear understanding of requirements. ? Motivated by the challenge in working with off-shore development. ? Motivated by staying up to date with market trends and web development. ? Businesses minded with a target/delivery focused mindset. ? Able to build trust and act as a link and advisor between business partner and IT-developers. ? Decisive and ability to take action. Our product Responsible will have a close cooperation with our orderer to further develop of Web Analytics (Omniture SiteCatalyst) and coordinate changes. Technical support e.g solve day to day technical issues, problems, support to countries when implementing web analytics on micro sites, guidelines and documentation. Support the business owner in technical questions and provide technical expertise in how to gain more value from the product. Please contact me at ylva.palsson@memo.ikea.com Other Posts (Automated Suggestions)“Stay Hungry. Stay Foolish.”What Announcement Will Steve Jobs Make?Usability Testing and Expert Reviews of the IKEA PAX Planning ToolRobbin Steif of Lunametrics Reviews Three Big WebsitesWeb Analytics at Nokia (You Can Join Them!)This blog post was originally posted on WebAnalysts.Info.Link to this blog post: Jobs: Product Responsible Web Analytics for IKEA IT ...<br/><div align='right'>2009-06-09 18:00:01</div>

Interview With Dan Forootan, President and CEO of StreamSend

We interviewed Dan Forootan, CEO of StreamSend, to discuss the future of e-mail marketing. StreamSend is a permission based-e-mail marketing suite used by marketers, entrepreneurs, and online retailers around the world. Dan, what would you like to say to companies that believe they already master e-mail marketing? There is always more you can learn about and improve with your e-mail marketing campaigns. And the needs and preferences of your customers are constantly changing?this is important to remember. It is wise to continually monitor all your campaigns and watch list activity?including size as well as new opt-ins, views and ultimately conversions. These campaigns should be integrated with an analytics option, such as Google Analytics, to make sure campaigns are performing at optimal levels. Most importantly, make sure to know your customers, new and old, and send them relevant, valuable information. What would revitalize e-mail marketing and make it cool again? E-mail remains the preferred online communication method for Internet users of all ages. In light of the recent popularity of online social networks, e-mail is sometimes be labeled as the less glamorous of the two, but it is also the foundation and the starting point for all the social platforms. What is already inherently cool about e-mail is that people choose it and use it as the primary channel for receiving information they asked for. And when used properly by marketers?meaning they adhere to the idea of sending relevant information to an opted-in list?they can see fantastic returns on their investment, up to $47 per dollar invested (according to the Direct Marketing Association). What marketers can do to make this even more cool, is to truly understand and respond to their customers, their information preferences and online behaviors to send very relevant and personal messages. E-mail can be useful as well as personal. In fact, using features such as triggers to automatically communicate with customers based on behaviors, anniversaries, and birthdays shows a customer that you are really paying attention. Then they really look forward to your e-mails and have loyalty toward you. How cool is that? What’s your take on testing and personalization of content in e-mail marketing? Personalization, as talked about above, is very important to the overall success of e-mail marketing. This isn?t just adding a name to an e-mail, but adding personal and customized content. The better and more...<br/><div align='right'>2009-05-30 19:30:52</div>

IMC Stockholm 2009 Recap

Internet Marketing Conference (IMC) Stockholm 2009 (LinkedIn | Facebook | YouTube | Flickr | Twitter) is over. Here are some links and content to summarize the event. A short clip from Mitch Joel’s keynote speech: Link to video Photos from IMC Stockholm 2009 taken by Petri Mertanen Adrianne George’s photos on TwitPic The hashtag #imcmeet, used on Twitter Twitter search for “imcmeet” Anders Sporring’s summary, part 1 Anders Sporring’s summary, part 2 Anders Sporring’s summary, part 3 Anders Sporring’s summary, part 4 Said on Twitter: susanrlincoln: IMC was excellent. Great speeches and people, lovely venue. I really enjoyed presenting with @schwerdtfeger miakolmodin: Just came home from the IMC workshop in stockholm, listening to a really bright guy, Patrick @schwerdtfeger jannice: I’m so glad I attended the IMC meeting and got inspired these last three days! Thanks! Dottorello: Amazing what 3 days with IMC can do to your perception.. Great workshop today!! SkapaAB: well worth the investment in time and money! Inspirational! these events tend to be an occasion for those who already believes, with the same old speakers… This was something different! hedenius: Today I listened to a super-pro-presenter, Mitch Joel. These guys don’t present ppt, they are storytellers. erikekholm: @mitchjoel gave a great presentation on SEO and SEM. cityrat59: Impressive keynote by Chris Goward about Conversion Rate isse800: Super useful presentations by both Mitch Joel and Chris Goward Other Posts (Automated Suggestions)Omniture’s Latency WoesSIME (Scandinavian Interactive Media Event), Stockholm, SwedenWebTrends Acquires WebcontrolWeb Analytics in Sweden in 2007Web Analytics Wednesday Returns to StockholmThis blog post was originally posted on WebAnalysts.Info.Link to this blog post: IMC Stockholm 2009 Recap ...<br/><div align='right'>2009-05-30 19:30:43</div>

Interview With Joe Davis, CEO of Coremetrics

I caught up with Joe Davis, the CEO of Coremetrics, to discuss the future of paid web analytics, conversion attribution, and more. Joe, do you think the ambitious additions to Google Analytics may ?force? companies like Coremetrics, and all other vendors offering paid solutions, to release a basic version for free? Google has done a good job of really raising awareness of the power of analytics across their customer base, and their customer base is huge. And for that we?re grateful. Think of all of the little companies ? I?m talking one or two-person shops ? all over the world who use Google Analytics, but who would never otherwise have invested in an analytics solution. But now take a step back and think about larger companies, those in the small-to-medium business range and above. Those companies have more complex business models, and they see the value of purchasing their analytics solution from a neutral third party. They?re usually looking for a more sophisticated solution than what they can get for free and they?re willing to pay for cutting-edge technology. So we?re not really worried about Google forcing us to offer a free solution. We?re focused on pushing the envelope of what an analytics solution ? and complementary applications ? can do, and we believe there are customers willing to pay for that. What is your strategy to address conversion attribution? I feel very passionately about attribution. The reason so many companies don?t tackle attribution at is that it?s really, really hard. It?s much easier to just count clicks or impressions and not give true attribution a thought. But these old models are hopelessly flawed. If you?re assuming that they?re giving you any kind of actionable insight into your business, I?ve got news for you: you?ll either lose your job or your competitor is going to eat your lunch. Period. As a marketer, you should demand to know the ROI of your many campaigns because they represent a huge expense. They shouldn?t be a black box. The ROI should be backed by hard and defensible data, not by strange double counting and convolutions. As CEO, I demand that of my team. And my board of directors demands it of me. What kind of services can we expect to see get added to your offering? I don?t want to give away too many state secrets here. But I?m happy to give you an idea of the things we?re thinking about right now. We?re thinking about how to make numbers matter to different stakeholders in an organization. It?s not about...<br/><div align='right'>2009-04-08 16:59:58</div>

Interview with Avinash Kaushik

I have interviewed Avinash Kaushik, Analytics Evangelist for Google. The reason for the interview is his upcoming presentation at IMC Vancouver 2009. Avinash, have you noticed any effects on the web analytics industry due to the financial difficulties on markets? Of course. It’s a mixed bag. Some of my dear friends have been laid off, breaks my heart (both for my friends as well as for companies that are being shortsighted). Decisions around investing in tools are getting pushed off, or in a number of cases people have called their paid analytics vendor to see how they can reduce the code on pages or sample in order to reduce the “pay per page views” cost. As you can imagine, this is not a great strategy. Yet companies are investing more marketing and sales dollars online (or decreasing it at a much less accelerated rate compared to offline) because of the sheer accountability the channel brings with it. I think of the current challenging environment as an opportunity for analytics (tools, vendors, professionals) to step in and earn their wings. Let’s stop producing reports; let’s become analysis ninjas and add value to the business today. Not next month. Today. We have data; we are smart; we are supremely placed to ride this wave on top. If you were to give some advice to companies facing a downturn, what would that be? For individuals, see the last sentiment above. For companies, now’s the time to move away from “faith based initiatives” and exploit the sweetness of data-driven decision making. Save money (reduce cost). Improve revenue (profitability). What do you think it will take for all organizations to adopt an analytics-driven business culture? A crisis (like this one). Embarrassment (seeing their competitors shame them). What insight gleaned from data has surprised you the most? One of my greatest was how astonishingly monetizable the Long Tail of Search was. It was this magnificent intersection of marketing strategy and a surprisingly hidden data manifestation. So sweet. If I might add another, Voice of Customer (VOC). I have yet to read a hundred open text survey responses on any site and not find something actionable. What’s the biggest mistake made by web analysts, or analysts in general? Focusing too much on giving decision makers what they want, rather than giving them what they need. Sure it is hard. But at the end of the day, the analyst is smartest about the data and the hidden...<br/><div align='right'>2009-04-02 17:15:26</div>

Interview With Alex Yoder, CEO of WebTrends

Alex Yoder I caught up with Alex Yoder, the CEO of WebTrends, to discuss the future of paid web analytics, the web analytics vendor landscape, and automated optimization. Alex, Do you think the ambitious additions to Google Analytics may “force” companies like WebTrends, and all other paid solutions, to release a basic version for free? I don?t. I believe that we actually owe Google Analytics a debt of gratitude. During this very difficult global economic contraction, we have not seen our business drop off like some sectors have experienced. I think that, in a large part, Google has helped to push web analytics to a new level in the maturity cycle wherein adoption is not even questioned?it is deemed a necessity. Furthermore, evidence has shown that the one beneficiary of this recession has been communication across the web as an inexpensive, scalable and efficient means of engaging with customers, prospects and key influencers. We all knew it was coming at some point, but the resistance to a generalized migration to the internet for advertising, public relations and engagement has lingered for a surprisingly long time. This recession has caused a rapid change in that behavior and therefore the dependency on measurement and optimization has become even greater. Omniture has been very aggressive on the market, maybe particularly in 2007. That caused them to take the lead in many regards. How will WebTrends become the overall leader? It depends on what you mean by ?overall leader?. Right now, Google has the greatest number of tags across the internet?I don?t expect that to change soon. I actually believe that the market is now at the point in its lifecycle that is resulting in a settling phase, where customers are finding the appropriate vendor for their needs. Omniture acquired a large number of customers early in their expansion through aggressive pricing practices and then ultimately by acquiring other companies who brought customers with them. We are now seeing a period where many of those customers have more sophisticated needs and are requiring a higher level of service and support?they need a partner in this endeavor because making sense of all of this data is not easy?so they are coming to WebTrends. We provide the flexibility, depth, sophistication, power and true openness to access the data and use it elsewhere. Plus, we have the only solution that actually tracks all of the behavior of the individual at the center of the hub of the...<br/><div align='right'>2009-03-30 08:00:25</div>

Interview With Mitch Joel

 Mitch Joel is coming to Stockholm this May to speak at IMC, and I thought it’d be interesting to hear what he has to say about marketing online. Have you noticed whether the current global economic crisis is having any effect on Internet marketing? I think we are all seeing the effects. Some companies are cutting back, but there are some that are going full force into digital. I do believe that this is normal and a good strategy. The Internet can?without question?give companies the efficiencies they need and demand in times like this. The ability to also cut what is not working and to amp up the volume on what is working makes the Internet evermore interesting. In times of struggle, all people (and this includes businesses), must focus on building and nurturing their community. Because of the many social media channels, this digital world can now deliver on that promise as well. If you were to give some advice to companies facing a downturn, what would that be? Get smart. Define your long-term strategy. Establish how your business connects online, and make every effort to maximize on the more low-hanging fruit (search engine marketing, database marketing, etc.). On top of that, there is no better time to give total value. Become a content publisher (text, images, audio, video?your call), and build a trusted community with consumers. What’s the biggest mistake made by online marketers in general? Trying to take the traditional marketing and advertising channels and tactics, and turning them into digital marketing programs. Instead of adapting your ads for the Web, figure out what the brand is really trying to do and create something very unique online. Where would you tell someone new to Internet marketing to start? Without a question, it would be search engine marketing and starting to build your own inhouse database. Search marketing will bring the people who are already looking for you closer, and building a database will help you understand the types of consumers interested in whatever it is that you are selling. What’s the most amazing moment you’ve had on the Internet? Every time I have a thought, type it up, and hit the publish button, it amazes me. Some people think blogging is dead. The ability to think, type, and publish is a brand-new concept, and we have not even begun to really understand the huge ramifications this is going to have on society and marketing. Other Posts (Automated Suggestions)Eric Enge Interviews...<br/><div align='right'>2009-03-24 20:00:34</div>

Predictive Analytics World in San Francisco

I had the chance to ask Eric Siegel, the conference chair for Predictive Analytics World, a few questions. The conference is being held in San Francisco in February. Why do you think there is a need for a conference only dedicated to predictive analytics? Eric: No matter how you use predictive analytics, the story is the same: Predictive scoring of customers optimizes business performance. Because of this, predictive analytics initiatives across industries leverage the same core predictive modeling technology, share similar project overhead and data requirements, and face common process challenges and analytical hurdles. In fact, predictive analytics is a fairly broad area for just one event. Many of the individual business applications of predictive analytics - such as product recommendations, customer retention with churn prediction, behavior-based advertising, and response modeling email targeting - are involved enough to conceivably warrant their own event. But for now, with Predictive Analytics World, we’re starting the first vendor-neutral business event focused entirely on predictive analytics. There’s plenty of activity out there to cover. The conference program is booked with over 25 speakers presenting case study after case study, from companies such as Amazon, 3M, Charles Schwab, Google, Hewlett-Packard, Netflix and more. What is your definition of predictive analytics? Eric: Predictive analytics is business intelligence technology that produces a predictive score for each customer or prospect. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization. Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn. Each customer’s predictive score informs actions to be taken with that customer - business intelligence just doesn’t get more actionable than that. For more information, see our Predictive Analytics Guide. What’s Jim Sterne’s involvement in the conference? Eric: Jim Sterne is serving as a priceless adviser helping us steer the kickoff of Predictive Analytics World. In fact, PAW is run by the same killer team behind Jim’s eMetrics Marketing Optimization Summit, headed by Show Director Matthew Finlay. Who’s Prediction Impact? Eric: Prediction Impact is my consultancy, offering services and...<br/><div align='right'>2008-12-18 11:40:09</div>

Interview with Web Analytics Technology Expert Sampsa Suoninen

I had the pleasure to ask Sampsa Suoninen, web analytics technology consultant at Trainers? House Analytics, a few questions despite his tight schedule. Enjoy our blog chat! Being an independent (working with multiple tools) web analytics implementation specialist, what challenges have you noticed that the various web analytics tools have in common? Sampsa: Most of the tools have challenges when working with them and depending on the tool this might be data collection, reporting, installation and so on. The level of implementation work needed for tools varies greatly as well, so the only thing that really comes to mind that is true for all is a way to easily gain insight on how to acquire the parameter values automatically for advanced implementations (however, I heard that WebTrends released a tool for this purpose recently, so that kind of ruins my point). However the thing that they all could work on is the licensing and pricing models for different size and type of customers. There is no single vendor that could flex their pricing based on needed functionality and licensing options so that I could’ve included it in every evaluation of WA tools for customers. What’s the one feature that they have all forgotten to include? Sampsa: This is a hard one, since if I put together all the properties of all the systems I know, I think a “perfect” combination could be made. But one thing I’ve been struggling with and that is pinpoint accurate measuring of streaming media. I’m not talking about basic level, but to actually gain insight of what was listened, for how long and by how many people. My target is also to find out what was the content of the broadcast in question at a certain time and how many unique listeners/viewers were there at that time. What do you think is needed to persuade vendors to agree on a common, cross-platform, tag? Sampsa: I don’t think many of the vendors are really interested in building such options since it might make it easier to compare different tools. The main reason might be that many of the vendors have quite a custom way of setting their special variables, which are set under various conditions and work in various ways, so they would have to include this to the common tag and this would require them to open up the code they are using. What’s the number one mistake made when implementing a web analytics tool? Sampsa: I would say wrong account ID errors are the biggest number that...<br/><div align='right'>2008-12-18 11:35:23</div>

How to View Event-Tracking Reports in All Google Analytics Accounts

It seems like all Google Analytics accounts have event tracking activated, but that only some accounts include links to corresponding reports. There is a workaround if you want to report on events but can’t seem to access the reports. Just follow these instructions: 1.) Click any report in Google Analytics and copy the number following “id=” in the URL shown in your web browser. 2.) Use the following addresses, but replace YOURIDHERE with the number you copied: Event Tracking Overview: https://www.google.com/analytics/reporting/events?id=YOURIDHERE Event Tracking Categories: https://www.google.com/analytics/reporting/event_objects?id=YOURIDHERE Event Tracking Actions: https://www.google.com/analytics/reporting/event_actions?id=YOURIDHERE Event Tracking Labels: https://www.google.com/analytics/reporting/event_labels?id=YOURIDHERE Event Tracking Trending: https://www.google.com/analytics/reporting/events_item?id=YOURIDHERE Event Tracking Hostnames: https://www.google.com/analytics/reporting/event_domains?id=YOURIDHERE Other Posts (Automated Suggestions)Meet the Mayor of VisitorVilleVisualization Master Hans Rosling Has Done It Again!Web Analytics Wednesday in Stockholm, November 2008Web Analytics for Cell PhonesWeb Analytics Wednesday in Copenhagen and Helsinki ...<br/><div align='right'>2009-02-09 16:00:32</div>

Can We Use Web Analytics? Yes We Can!

Barack Obama and his people must have come to the conclusion that web analytics is not a hot potato. They used Google Analytics on his campaign site and the White House (whitehouse.gov) is using WebTrends’ hosted solution. Some people have now cried wolf over the use of client-side/JavaScript data collection. You can also follow the discussion that is going on. This poses two questions: 1) Exactly why is log file analysis better (if you think it is)? 2) Exactly how can the White House use the data collected in a harmful way? ShareThis ...<br/><div align='right'>2009-01-24 07:00:36</div>

Omniture?s Latency Woes

A lot has been written about Omniture’s latency issues these last few days. Even Forbes wrote about it , and Omniture has responded. Some users claim to have experienced delays in up to a week. Are you one of them? ShareThis ...<br/><div align='right'>2009-01-22 10:49:06</div>

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