Youseeble Review

Youseeble is a brand-new Internet tool that lets you see your website the way that your visitors see it. Is your most important content as visible as you think it is? For all you know, you may have put the best part of your website out of sight. Or, you might be cluttering the screen with too many distracting design elements. It records the activity of each visitor to your website and generates three different “heat maps” that graphically display the aggregated visitor data. You see the manner in which people interact with your website design, which lets you see which important parts of your website are actually being ignored. Youseeble does not replace your current analysis tools, but is rather an addition to your analytic toolbox. You’ll see if your design is pointing out your content in the way you want, and, if not, then you’ll see why it isn’t. And, from that data, you’ll be able to improve your website and point visitors directly to your targeted content. The process to use Youseeble is simple — insert some short segments of HTML code into all your website’s pages, and Youseeble takes care of all the rest. User behavior is recorded, and graphic displays called “heat maps” are created with the results. You can even playback any of the recordings of visits to your website, and watch the actions of a real visitor, in a real visit. Visitor recordings are all well and good, but you don’t have the time to watch every recording of every visitor. That’s why there are the three types of “heat maps”: - The Interaction heat map shows what items visitors are noticing, and which are being ignored. - The Attention heat map shows visitor cursor movement (which can be correlated with visitor attention). - The Visibility heat map shows what visitors actually see, based on possible screen resolutions and browser window dimensions. No plug-ins are required because Youseeble uses JavaScript and HTML to operate within your website’s code. One limitation is that Youseeble works at its best for statically-generated websites, although the code can also handle some types of AJAX websites. Don’t worry about buying Youseeble, and then discovering it won’t work with your website — use the free option to test out Youseeable’s compatibility with your website. Once Youseeble is coded within your website’s pages, you won’t have to look at your visitor...<br/><div align='right'>2010-08-22 16:32:32</div>

IBM Acquires Unica

While much of the mainstream press is focused on the recent scandals at HP concerning their former CEO Mark Hurd, IBM has quietly purchased enterprise marketing software company Unica for a reported $480M. This follows IBM’s recent acquisition of Web analytics provider Coremetrics, signaling Big Blue’s continued interest in consolidating and strengthening their already solid position in the Web services sphere. IBM’s immediate plans for Unica aren’t entirely clear at this point. But the merger will allow the venerable technology firm the ability to offer even more focused and effective marketing campaigns and services to a variety of clients in all spheres of commerce. Specifically, IBM is spending $21 per share to take control of Unica and their high-profile list of marketing clients which includes names like Best Buy, eBay and US Cellular. IBM hopes to use leverage Unica’s resources and existing customer relationships to provide cutting-edge CRM applications and services. The two companies have worked together in the past, so the IBM brass are well aware of how effective Unica’s software solutions can be. All in all, the merger makes sense for both parties. Unica gets more than a fair price for the sale, and IBM gets control of innovative software tools like Unica’s NetInsight, amongst others. IBM already boasts the impressive WebSphere Commerce platform, which will only be strengthened by their recent acquisitions of Unica and similar software concerns. In addition, IBM plans on shelling out over $20 Billion by 2015 to snatch other software providers in the Web Services industry. One concern voiced by many industry analysts, however, is that IBM will lose out on the business of many smaller companies who won’t be able to afford expensive marketing software from the likes of Unica and their ilk. Lower-level firms will no doubt opt for cheap or even free open-source marketing solutions. Founded in 1992, Unica has since become the most recognized name in marketing automation software for multinational corporations who rely heavily on the web for raising revenue and brand awareness. With headquarters in Waltham, Massachusetts, they maintain additional branch offices in over half a dozen countries around the globe. Possibly the most lucrative and forward-thinking segment of Unica’s business is their Interactive Marketing OnDemand. Unica’s services allow businesses the ability to hone their...<br/><div align='right'>2010-08-19 18:11:45</div>

Gazehawk Bringing Eyetracking To The Masses

If there was ever a service that could be considered evolutionary in the area of web design, Gazehawk is it. This is an awesome service site in which users are paid to view sites while the software tracks their gaze. It rivals the software of many other sites that offer statistics and charts that cover how many customers have visited a site and how long they stayed on each page. Many companies offer such statistics and one of the most well known names on the web, Google, has one of the most popular. The unique and most engaging concept for Gazehawk is that the software does not just rely only on computer generated reports to verify results. It involves software and a web cam which results in a greater level of reliability. This gives a more accurate statistical measure. This new wave of technology, which is referred to as eye tracking, is offered by Gazehawk at lower prices than bigger companies that market technology similar to Gazehawk. This allows them to compete in the market and offer the software to much smaller companies that may not be able to afford the big ticket website monitoring technology that is available. In addition to lower prices the Gazehawk services and software build extensive relationship in website monitoring that other software and technology simply cannot not duplicate. Many of the competitors for Gazehawk, for example, cannot show the extensive detail of how users interact with your site. Gazehawk however uses the webcam to bring forth an entirely new experience to view how customers view your website. There are colorized charts and a variety of results that not only show you how users use your site but also how you can improve your site. This software plays an important part in the design for many websites today. There is a great need for companies that are unsure of whether the web design that is in place is in need of improvement. And there is no true way to know this without bringing forth some form of web monitoring via eyetracking into place. With costs as low as $50 per user Gazehawk is the perfect solution for a problem that has plagued so many companies and their websites. ...<br/><div align='right'>2010-08-05 02:43:14</div>

Sysomos Acquired by Marketwire

As rumors ran rampant just the day before, Sysomos heightened the mystery by refusing to make any comment. It has now been revealed that the rumors are true ? Sysomos has been acquired by Marketwire for an estimated $35 million. Statements were made forthwith by representatives of both companies. Michael Nowlan, president and CEO of Marketwire said of the deal, ?This is a critical step in our integrated communication solution strategy. To date we have been a leader in providing our clients with ways to reach out to their key audiences by innovating the publishing and distribution of news releases. The rapid changes in communications as a result of social media now make it imperative to immediately understand the impact of outbound messaging: what happens to it, what?s the reaction to it, and how is it used to evaluate and strategize future messages?? President and co-founder of Sysomos stated, Nick Koudas? statement hints that the deal couldn?t have been better. ?There is a natural fit and synergy between Marketwire and Sysomos. Our common goal is a customer-centric approach in applying technology to meet the challenges of communicating in an ever-evolving environment,? Koudas said.Sysomos like a few other players such as Radian6 or Reputationobserver has been a pioneer in the social media monitoring business. The company began as a research project led by professor Koudas at the University of Toronto, beginning in 2005. It was officially incorporated two years later. Sysomos has made a business of monitoring all public communications and conversations across the most popular social media sites in order to analyze the status and reputation of a brand amongst the brand?s customers in an uncensored forum. Marketwire is a press services company, working to distribute new press releases. They plan to use Sysomos technology in order to expand their business into the increasingly important social media services. This way, they can measure brand reputations and popularity with the masses in order to more specifically define the best ways to implement social media messaging alongside its usual wire services. With the viral quality that word-of-mouth provided through social networking, news distribution can be more narrowly targeted and matched with those who would be interested in seeking more information through other forms of media. This trend is not new, as bloggers have already been recognized as important sources of spreading information quickly and...<br/><div align='right'>2010-07-09 01:53:10</div>

Sentiment Extraction Algorithm vs. Social Media Analytics Vendors

I’ve been toying around with various social media analytics vendors over the past years and been finding a lot of these tools often not too useful. Even the expensive social media analytics tools and reputation management analyzers are not really as good as I expect them to be. After heaving a brief discussion with Marshall Sponder, who is one of the most well-known social media analysts, I have to agree with him that a. organizations (too often) don’t care about numbers & b. in depth analysis takes enormous resources,which is something startups or medium sized companies cannot provide. Regarding a. it’s unfortunate, but a lot of organizations are built around positive news. Nobody wants to hear the negative or even neutral findings, which often come out of a social media analytics report. Obviously this has to do with responsibilities, hierarchies and other company politics, which is probably material for a PHD thesis and not for a post on a mediocre blog (such as this one). At the end inconvenient news and numbers are too often thrown away. Be it the incapability of re-acting or just the complexity of the results. The other problem I’ve noticed with social media analytics is the “deep web” and the limited resources of social media analytics vendors. One of the largest issues here is the variety of web pages and the different technologies of the search engines. Regarding the deep web….it is incredible complex to crawl as well as parse websites (unless there is RSS and Co.). That all being said… what’s more & more important are sentiment extraction algorithms of the big search engines. Search engines analyze reviews of products/services themselves, weigh these results and then display the results (hopefully) accordingly in the SERPs. This means that social media analytics system have barely a chance to identify the reach of a review, which has been posted. I am sure all the above said will be something, that companies such as Reputationobserver and other startups are working on. We’ll probably see over the next few years if we come closer of understanding the always evolving social & “old school” world wide web. ...<br/><div align='right'>2010-06-20 22:18:29</div>

IBM Fires Shot at Google & Adobe, Acquires Coremetrics

IBM, long considered a behemoth of the technology industry, has often also been considered on the “outside looking in” for many of the last decades’ web technology developments. As the company moves to solidify it’s position as a vendor that can provide data computing power, their acquisition of web analytics firm Coremetrics adds a specialized product line that helps close the gap. This move could be a shot right into the heart of online powerhouse Google and Adobe (which acquired Omniture). Coremetrics focuses their offerings on product analytics for the online commerce market, tracking data to a granular level, such as comparing the average sale for a specific company versus sales for other companies in the same or different sectors. The company also heavily relies on cloud computing strategies to enable more flexibility for it’s customers’ needs. All interesting fields for IBM. Coremetrics’ prowess in web marketing analytics may allow IBM to gain a foothold in the market where Google and Adobe remain market forces. While the company was considering an IPO, an enticing offer from IBM and last minute deal making solidified the acquisition. Coremetrics was a dot-com company in the days where venture capital flowed to internet startups in obscene amounts. The startup was able to secure an initial $113 million in support of it’s core business model. After the dot-bomb years the company was again able to secure a capital infusion of approximately $111 million from new partners. Much of the appeal of Coremetrics for IBM was not only it’s staying power, but the quality of the company’s existing clients, which include such heavyweights as Office Depot, Bank of America, Holiday Inn and Virgin Atlantic Airways. In addition to larger clients, scores of smaller online sites and retail outlets rely on Coremetrics analytics and metrics to improve their bottom line. What’s really interesting about this deal is that specific monetary details have not as yet been disclosed. IBM does not see this as the buyout and elimination of a competitor, but an add-on to their own line of product offerings. The core product line of Coremetrics is expected to continue to be developed and enhanced over time. One of the attractive services that IBM hopes to integrate and offer to it’s existing customers is the ability of Coremetrics to enable companies to collaborate across business silos. Often, within an existing...<br/><div align='right'>2010-06-17 03:12:39</div>

Visual Website Optimizer ? Multivariate Testing On The Fly

If you have an online business or are in the process of developing one, you probably are aware that getting traffic to your site is not an easy task. The best approach to turn visitors into customers is testing multiple options. Two popular tests for your website are A/B testing and multivariate testing. For those of you not familiar with these terms, A/B testing is simply the process used to test one element of your site at a time. These include headings, a unique URL, your call to action and even button sizes and colors. Multivariate testing is the process of choosing several elements of your site and then creating variations of them. You will then test the effectiveness of each variant to determine which will offer the best results. This type of testing is a monumental task and most site owners don?t know where to begin. That is where Visual Website Optimizer comes in. They have developed an assortment of tools that anyone can use to help turn their site visitors into customers. These tools will help you: Develop Versions of Your Website Visually: You can quickly create multiple versions of your buttons, headlines, forms, and images with a simple point and click process. You are able to preview these variations right away and there is no need to create separate pages for your test. Editing HTML: The editor used is a very robust word processor; HTML knowledge is not needed. It is very simple to use and allows you to preview all the variations you create, immediately. This editor allows you to test different elements of your page like buttons, headlines, tables, forms and even images. Spliting Traffic: Visual Website Optimizer allows you to split web traffic between unique URLs to determine which works best. The great part about this process is it allows you to test as many versions as you wish. Setting up different conversion goals: You will be able to test the impact that your variations will have on the overall site. You can measure the number of visits to a particular page, the number of times a link is clicked, and even submissions of forms on your site. Reporting: Visual Website Optimizer offers your results in real time reports and easy to understand charts. You receive performance charts daily, including the number of visitors and total conversions, and the impact that variations have on the overall conversion rate. Segmenting customers: VWO will test customer types, keyword searches, whether they are returning or new, and even the referring URL....<br/><div align='right'>2010-05-27 21:45:45</div>

Reputationobserver ? Social Media Analytics Workflow Management

Managing business and personal reputation, once the province of public relations, has increasingly moved online, and this has led a number of firms to specialize in managing reputation in the online universe. In the early days of online reputation management, companies focused on monitoring search results and trying to move positive results up in search rankings. As the social web has grown, firms have begun to pay more attention to blogs, review sites and services like MySpace and Facebook. Reputation Observer offers services designed to track and manage online business and personal reputations. But not only that. The highly complex way of sentiment analysis is managed in a different way than most other tools (which heavily rely on 2-3 different Sentiment API vendors). FEATURES Reputation Observer, despite the somewhat passive implication of its name, positions itself as ?a revolutionary way of tracking, measuring and repairing your brand or name online.? It breaks its services down into a variety of features, including: ? Monitoring. Reputation Observer promises to provide constant monitoring of search, social media and other online media outlets. ? Protection. With what it terms ?intelligent online media protection,? Reputation Observer offers to analyze, control and protect your brand or your personal reputation. ? Reputation building. This feature promises to enhance your reputation and to counteract negative information online. ? Social web integration. Earlier tools that were applied to reputation were often specialized variants of the strategies used for search engine optimization. As a result, they focused on enhancing the content of search results. Reputation Observer covers this as well, but it also monitors blogs, review sites and forums, and adds tracking of specific sites that it considers critical to online reputation, including Facebook, MySpace, Twitter, YouTube and Orkut. ? Social Media Worflow management. Social Media Analytics enterprise workflow-management for small and large organizations. ? Alerts. Customers are notified by email, text or phone of events considered critical. COSTS Reputation Observer does not disclose the cost of its services on its web site. Links on both the US and international sites seem to point to sources of additional information point instead either to blog posts about online reputation tracking and management, or to a contact form whereby a prospective client may request further information. The services are...<br/><div align='right'>2010-05-16 03:01:01</div>

Lifestream Mouse movement with Mouseflow Analytics

Mouseflow Analytics is a fairly new in depth website visitor tracking software available. The amount of information that you receive through a Mouseflow report far exceeds the basic numbers reporting that you get through similiar tracking software. You will be able to see exactly how visitors behave when they visit your site, down to the movement of their mouse and the amount of scrolling they were willing to do. Here some of the functionalities: Replay a Visitor Session When someone visits your site, Mouseflow Analytics will record every second of their viewing session (similar to Robotreplay and others). Once they have navigated away from the site, you can access the record and watch exactly what the visitor did while they had your site open. The live stream option will even allow you to keep track of a visitor while they are currently on your site. This feature gives you immediate information about how users are viewing your site and how they behave while they are visiting. Heatmaps Provide a Visual Report The visitor heatmaps are excellent tools for a quick overview of your site’s most popular features. What a heatmap does is create a color coded image that shows you where people are clicking on your site. You may discover that visitors are clicking images that don’t contain links, which may lead you to create a link on those images to keep customers engaged. You can also view heatmaps that have color guides of where a visitor’s mouse moved and hovered on your page the most often. The heatmaps collect information from several different visitors and combine that information to give you a complete overview of the site’s effectiveness. You can compare heatmaps from different time periods to see if changes to the site have drawn attention toward the site areas that you most want visitors to notice. Viewport Feature Gives Visitor Scrolling Information It can be difficult to gauge the impact of scrolling on your website. Most web tracking tools don’t have any way to measure scrolling activity, so developers and designers have had to create sites based on their hopes and expectations rather than factual research. Mouseflow Analytics includes a feature that will give you solid information about how visitors treat the pages of your site that scroll. It will tell you how far down visitors scroll on average, and whether they bother to scroll at all. See Your Site the Way Visitors Do Mouseflow Analytics provides you with information...<br/><div align='right'>2010-05-05 17:57:10</div>

Ipad 16 GB Review

Oh boy….I am a PC, but somehow ended up with an IPad today and here is my review of the Ipad 16 GB version. Written on an Ipad: I am not getting into the unboxing nonsense. It is pretty much like the Iphone. 2 small pages and 2 cables, which includes the charger. That’s it. First installation is quite annoying since I need to have the latest Itunes version installed. Also my PC with Windows 7 showed me the classic bluescreen, once I plugged the 16 Gb Ipad in. First time I have seen the bluescreen for years. Well..turned on the Ipad after it synched all my Itouch Apps. Fine…did not know that all apps work on the big iPod…ahem…iPad as well. Ok…so far so good. First test with the keyboard. One thing I was always unhappy with. It actually works, but if I type with my 10 fat fingers it looks like this: I am trying to write wih 10 fingers, but it is not that easy bc i have fat fin gets. So a little downer..but not bad at all. I then went on Facebook an noticed that Flash is still not supported. Darn Apple….drive the 10 min to the Adobe office and get this fixed or I will switch to the next Pad producing company. I just want to stream Athde live soccer without hazzle and once in a while watch Youtube within FB. Anyways I kept instaling and removing apps and watched a few TED videos,which was pure fun. To summarize it: The Ipad 16 GB is a great toy, but tough to use for work. Multi-tasking, no flash and the walled Apple garden are some issues that a lot of people don’t accept. However, the iPad is a Kindle killer and just great to watch movies. Overall I am sure it will sell like hotcakes. It is just too cheap for not being the No. 1 new Holiday gadget in 2010. ...<br/><div align='right'>2010-04-05 04:58:17</div>

Web Analytics Industry US vs. Europe

After a 2 week and 3 conferences marathon I was quite surprised how our industry develops different internationally. SEOCampixx, a medium-sized conference in Berlin, was a fun event, despite the fact that I was totally sick and could not even prepare a minute for my presentation. I’ve spend some time talking to different people in the industry and it’s quite interesting to see how different they approach work than in the US: Web analytics in Germany still only has a few niche local players, but there is (unfortunately) no real innovation. A lot of companies still clone features from Google Analytics and other vendors. Even worse, government institutions threaten to use outdated privacy issues laws against webanalytics vendors and ad networks, which use re-targeting based on Cookies or user behaviour. A true innovation killer, especially when you consider that in the US companies such as AppNexus are investing heavily to improve ad network and re-targeting technology. However, the search space is quite different: Companies like Searchmetrics, Seolytics, Sistrix and SEOdiver are pretty innovative and I am sure that they would do pretty well if they decide to cross the pond and adapt to the cultural and local requirements of the US market. Emetrics / SMX Munich was also an event that was quite inspiring. The show used to be small, but this time a good crowd showed up. Not very international, but smart people, that are willing to share ideas, stay on top of the game and are willing to make business. Maybe it had to do with the powerful industry in the Munich area (Laptop and Lederhosen), but the conference was much closer to what a US conference is like. Long story short: The web analytics market in Europe still seems to be very local and only a few players really make some noise and were able to establish themselves in the market. It’s probably still pretty tough to sell an Omniture solution for a $100k a year if the market is just not as big. However, the search industry is pulling off some advanced technology and the German obsession with being precise really helped to come up with advanced tools, which can help sites to understand the ROI of their organic search engine efforts. Over the next years it’ll be interesting to see whether the web analytics and online marketing industry is able to move closer to the US or if the markets still keep apart. ...<br/><div align='right'>2010-04-01 04:29:17</div>

Thoughts About The Omniture ? Adobe deal

So today I stumbled across an article at Venturbeat, which explains a little further why Adobe bought Omniture for $ 1.8 billion. Here a few reasons: 1. Omniture’s incrdible client roster 2. Capabilities of track trends across the globe (across the US) 3. Extended tracking capabilities for Mobile, esp. Mobile video and Iphone apps 4. Business intelligence for onlineshops, e.g. which products sell together, internal search… That being said, I am still puzzled about the price. Unless there was a bidding war I am sure the high-price has a few other reasons. I assume it has to do something with tracking flash or the overall “information” that Omniture collects. Flash is currently installed on more than 90% of the computers, but it has never really moved to the mobile world. Mostly due to restrictions from Apple and Co. However, I am sure that the next generation of smart phones will integrate Flash, which will result also in a new era for mobile apps, a market which is currently mostly monopolized by Apple. ...<br/><div align='right'>2010-02-14 14:52:35</div>

Userfly Demo Video

I haven’t really followed Userfly lately. However, it is still one of the most interesting analytics companies out there. Sometimes I wonder why G Analytics or any other vendor never looked into a great service like that. The video analysis is very useful for usability issues or in order to get a basic understanding of user behavior. Here a good video describing their service: ...<br/><div align='right'>2010-01-26 22:42:07</div>

Financial Analytics

My obsession with analytics software is probably obvious (if you’ve read here a little bit). Since I always try to come up with new ways of doing things and getting new ideas,  I had a look at a wide variety of products, including more than 200+ web analytics solutions. However…sometimes it makes sense to look beyond e.g. at other industries. Recently I’ve checked out a few financial analytics software products. Most of them are high-end business intelligent software and I really liked what they are offering and I am sure some web analytics vendors can learn from them: Oracle Financial Analytics:Among a lot of great features, the software monitors cash cycles in order to manage working capital, collections and allows to control risk. It’s dashboard also identifies channels of profitable drivers across  profit centers.  What I especiallly liked is the regional analysis, which in so many web analytics solutions often not integrated right (e.g. visitors, who visit a site with a Blackberry are usually identified as Canadian  visitors, since RIM is based out of Canada). SAP ERP Financial Analytics:Probably the biggest competitor to Oracle’s software, but with some nice features:Key performance indicator module, which supports popular scorecard methodologies, such as Economic Value-Added, activity-based costing methos and balanced scorecards (BSC). SAS Business Analytics:Predictive SAS Analytics claims to allow to make proactive decisions based on high-impact questions “What will happen next?”. Since I haven’t really looked into the software for too long, I am sure that the flexible framework is something that could be very valuable. Apparently their framework grows over time and is not a monolithic platform (such as the ERP solutions). I wonder if web analytics provider could make an impact by offering a solution like that. Some of the solutions offer APIs, but none really offers some kind of flexibility. The high-end products more or less integrate with email marketing programs or other 3rd party software, which is not really they way it should be. Again the growing mobile analyticsm market is something that nobody really was prepared of and solutions still have issues integration these different data sets.IBM Cognos Finance:Cognos Finance from IBM falls in the same category above. However, IBM-like there are always a few features that are unique:The currency conversion feature allows to...<br/><div align='right'>2010-01-20 03:22:08</div>

Analytics Annotations

Pretty interesting feature added to Google Analytics. Seemed like someone read my blog, when a few months back I posted about the key events graph, which basically exactly showed what G Analytics annotations is about. Check it out: ...<br/><div align='right'>2009-12-08 04:22:13</div>

Music Analytics

While everybody goes crazy with Twitter Analytics it’s interesting to look at other stuff: Nextbigsound.com is a music analytics system aka actionable intelligence for the music industry. Nextbigsounds measures plays, fans on Facebook, Myspace or Last FM and even shows comments.Pretty nice idea…especially since the music industry trends are more and more happening on the web and numbers such as fans or comments can barely be faked (unlike fake CD buys ) ...<br/><div align='right'>2009-12-04 05:16:53</div>

Keyword Visualization

Pretty cool use of the Google API. A Keyword tree visualization with the most frequently used seach keywords and how are they used together. Well done juice Analytics via GA blog ...<br/><div align='right'>2009-11-20 03:03:31</div>

Google Analytics Vs. Yahoo Analytics

A comparison of analytics systems has been done a bunch of times. A head to head collision comparison of Yahoo Analytics vs. Google Analytics is something so far not many have presented. However Insightr made a great presentation ……and the winner is …….Yahooooo. Insightr InSite: Comparing Free Analytics (Visual) View more presentations from Insightr Consulting. ...<br/><div align='right'>2009-11-02 04:49:20</div>

Webanalyticsbook 2.0

A few more days to go and then Avinash Kaushik’s 2nd webanalytics book will be released. It’s called Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. Congrats Avinash. Will definitely be in my bookshelf! You can pre-order it here! ...<br/><div align='right'>2009-08-18 02:12:55</div>

Attention Analytics ? Bridging Brain And Business

The question about which  parts of your website draw the most attention is as old as web analytics. The industry has done mouse tracking, visitor tracking, eyetracking…but never really looked at attention prediction studies done by neuro scientists. EyeQuant is one of these new solutions right out of the laboratories of the University of Osnabrueck, Germany.EyeQant ist based on a neuroscientific attention models. These models calculate within a few seconds which parts of the Design draw the most attention. The results are stunning and are close to what Eye tracking studies can achieve, but at a fraction of the costs. Here one of the interesting results” Found via Gruenderszene ...<br/><div align='right'>2009-08-06 02:55:52</div>

Webtrends 9 ? Back to the roots

When a company seems to be called out for underdelivering…it’s even more surprising when it’s back up on its feet and finally goes back to it’s roots. Webtrends, one of the first players in the market,  just relaunched in one of the most interesting ways it’s brand new analytics solution. It’s the first time, that a large vendor simplifies it’s interface and makes it usable to pretty muche everybody (instead of adding layer and layer of complexity). I think a big part of this effort comes from Alex Yoder, who took over the CEO position last year and clearly made a great impact. Here a few highlights about the new functionalities: RSS Overlays: The graph overlays data from any RSS Feeds on top of trending metrics. Story View: Data that will automatically be transferred into NarrativesWebtrends on Demand: Ulimited dimensions and measures based on any attribute. ...<br/><div align='right'>2009-08-05 02:14:15</div>

Userfly ? Usability Analytics

If two smart Stanford graduates decide to leave their jobs and come up with a new analytics tool, it’s certainly worth a look. Chris and Ashvin decided to launch a usability tool called Userfly.Userfly allows to record mouse and clicks movements. Ideally to improve landing pages or to analyze overall site usability. Two thumbs up. Userfly is a tool, that everybody should install if they want to increase their website traffic without wasting time on crunching numbers. userfly.com from Chris Estreich on Vimeo. ...<br/><div align='right'>2009-05-02 03:50:01</div>

Attention Analytics - Bridging Brain And Business

The question about which  parts of your website draw the most attention is as old as web analytics. The industry has done mouse tracking, visitor tracking, eyetracking…but never really looked at attention prediction studies done by neuro scientists. EyeQuant is one of these new solutions right out of the laboratories of the University of Osnabrueck, Germany.EyeQant ist based on a neuroscientific attention models. These models calculate within a few seconds which parts of the Design draw the most attention. The results are stunning and are close to what Eye tracking studies can achieve, but at a fraction of the costs. Here one of the interesting results” Found via Gruenderszene ...<br/><div align='right'>2009-08-06 02:55:52</div>

Webtrends 9 - Back to the roots

When a company seems to be called out for underdelivering…it’s even more surprising when it’s back up on its feet and finally goes back to it’s roots. Webtrends, one of the first players in the market,  just relaunched in one of the most interesting ways it’s brand new analytics solution. It’s the first time, that a large vendor simplifies it’s interface and makes it usable to pretty muche everybody (instead of adding layer and layer of complexity). I think a big part of this effort comes from Alex Yoder, who took over the CEO position last year and clearly made a great impact. Here a few highlights about the new functionalities: RSS Overlays: The graph overlays data from any RSS Feeds on top of trending metrics. Story View: Data that will automatically be transferred into NarrativesWebtrends on Demand: Ulimited dimensions and measures based on any attribute. ...<br/><div align='right'>2009-08-05 02:14:15</div>

Simplyhired widget re-directs to Malware

Usually I don’t care much about blog plugins since they are free, but what Job-a-matic,which belongs to Simplyhired is doing with Job-o-matic, their “related job widget”, is not ok. I installed the widget about 1.5 years ago since it was recommended by Techcrunch, Gigaom and a few other high-profile bloggers. The installation worked great and I started earning a few hundred USD, which was great and unexpected, but after not getting paid (you have to claim your money, no automation!), Job-o-matic looked a little suspicious to me. However…it’s the internet A few months back,  I suddenly noticed that the job widget displayed 3 related jobs in my blog sidebar. These links all linked to the subdomain as I agreed on when I signed up for the widget. In my case:  http://jobs.webanalyticsbook.com. So far so good. But that’s not all. Simplyhired got a little greedy and started to show their logo with a clean backlink to their own site (giving them the power of a few thousand blogs). Fair enough! Building backlinks is essential to survive in today’s market. But it gets better….the latest attempt to pull traffic away from my blog is re-directing the job links to third party sites such as Jobfox.com, a cheaply made job board, and to third party Simplyhired (Job-o-matic) boards…such as the one from Eric Perterson. I certainly don’t have a problem sending traffic to Eric’s webanalytics demystified job board, but it’s a cheap attempt from Job-o-matic to cross-sell traffic within their network (without disclosure). In Eric’s case I really don’t care since I am not really competing with Eric (and I am 100% sure that he’s unaware of Simply Hired’s tricks), but what leaves a sour taste in my mouth is that the re-directed link will be called out as malware by the Antivir antivirus software (see below). That said…not sure if simplyhired will answer to this, but re-directing traffic to competitive job boards or re-directing to malware sites is something nobody should accept. ...<br/><div align='right'>2009-07-28 06:10:18</div>

Media Management Analytics

I was just wondering how offline Media management can be transferred in a Web 2.0 and Analytics world. Media management is just something that has going through the roof since the media power moved away from a few selected, educated folks (journalists…) to pretty much every single person with a keyboard and internet access. But that’s nothing new. What’s way more interesting to me is Media Management Analytics. How do we measure influence, engagement, sentiment and reach in a Web 2.0 world? It has been tried by several industry legends, but even with great approaches and  tools, we just got a small grasp, but are far from getting the full picture.An Alexa number, the Google Pagerank, Google trends, Comscore, Hitwise… and tons of social media measuring tools such as Twitterfeel, Repdefense, Social mention….are so far just not good enough. The entire Media economics field and the interrelationship between media, law and ethics are something that’s just fascinating since it’s so powerful and barely measurable. Well..enough philosophy……..it’s really an amazing time we are living in. How boring must the communications experts industry be 20 years ago…at a time when they had nothing to fear, but a few journalists. ...<br/><div align='right'>2009-07-28 05:30:57</div>

Yahoo Answers Fail

Yahoo answers and Google are just doing a great job with serving the public Let it Bing! ...<br/><div align='right'>2009-07-05 22:50:58</div>

Interview with Heiner Hemken

Thanks for stopping by and giving us an interview for the Webanalyticsbook readers. For people, who don?t know him, Gretus runs SEO-united.de, one of the top search engine optimization blogs in Germany. Heiner is currently also working on a secret SEO Tool, which he will roll out within a few months. Webanalyticsbook: Since we already spoke a few times, let?s start the interesting stuff right away. Why another SEO Tool? Gretus: In Germany there are only a few tools, which offer all the relevant information for webmasters. There are a bunch of great tools, but most are quite expensive. We want to offer simple tools, which can be used by everyone and most probably will be free. Webanalyticsbook: What functionalities do you want to include in your tool? Gretus: As already said, our tool will only deliver the basic information, e.g. keyword positions, number and quality of backlinks, PageRank, TrafficRank and so on. Webanalyticsbook: How does this differ from tools such as Sistrix, Searchmetrics or SEOlytics, which are the three big one?s in Germany? Gretus: You can´t compare our tool to them. The named tools are more or less huge instruments, specially made for companies and SEOs. If you´re a webmaster who only earns a few dollars with a site, you can´t affort a tool which costs hundreds of dollars a month. Webanalyticsbook: The tool will be completely free? Gretus: It will be completely free! Webanalyticsbook: Do you plan to offer an API for more advanced clients or will you offer a closed system like the most vendors? Gretus: First we will start out with a closed system, too. We are planning a kind of networking component, by which all the users can change the tool and build it out. Webanalyticsbook: How much further do you want to develop the tool? Will it be a fully-equipped tool like Searchmetrics or rather stand in the middle? Gretus: As you know from our SEO-united.de project, everything is possible. If the users like our tool, we?ll build it out Webanalyticsbook: Thanks for the interview! I?ll follow you on Twitter and good luck with your soon-to-be launched SEO tool. ...<br/><div align='right'>2009-06-29 23:33:48</div>

Engagement Reports

Clicktale just announced a few new reports, which they now started offering: - Engagement Report- Low/High Click Report- Sites w. most Javascript errrors- Pages, which take the longest to load ...<br/><div align='right'>2009-06-27 16:06:04</div>

Search Analytics

Great Search Analytics presentation by Marko Hurst. Check it out: Site Search Analytics eMetrics Madrid 2009 View more OpenOffice presentations from Marko Hurst. ...<br/><div align='right'>2009-06-07 00:09:24</div>

Measuring and Reporting Key Events Of Websites

Having looked at many analytics tools and dashboards, I was always impressed what vendors came up with to show some value of their tools. The latest trend, that especially SEO Tools like Searchmetrics, Sistrix Toolbox and SEOlytics came up with, was a so-called “Visibility Index”, which aims to tell the visibility of a website in the search engines. Visibility is something extremely tough to measure and unless you run an entire proxy server farm in several continents, you’ll probably have an issue getting really valuable data. On top of that we are in the days where social media can drive more traffic than a search engine and visilibity in the organic rankings might be interesting, but the really valuable traffic might come from a Youtube video, which a visitors placed on Facebook and promoted through Twitter. That said…I saw an intresting graph over at Marshall’s blog: the 6-month performance an key events report (see below). What a beautiful graph to show how a website is doing! I hope one of the vendors pick up the idea and generate a dashboard report, which not only displays the webanalytics data and 3rd party products (via API), but also allows the user to include key events such as “Database crash” or “New SEO tool added”. ...<br/><div align='right'>2009-05-25 06:24:51</div>

Userfly - Usability Analytics

If two smart Stanford graduates decide to leave their jobs and come up with a new analytics tool, it’s certainly worth a look. Chris and Ashvin decided to launch a usability tool called Userfly.Userfly allows to record mouse and clicks and movements. Ideally to improve landing pages or analyze overall site usability. Two thumbs up. Userfly is a tool, that everybody should install if they want to increase their website without wasting time on crunching numbers. userfly.com from Chris Estreich on Vimeo. ...<br/><div align='right'>2009-05-02 03:50:01</div>

Yahoo Analytics 9.5

Since I am so incredibly busy with some work and with my newborn at home, I totally missed out on the brand new Yahoo Analytics 9.5. The newest feature which is included is the Demographics capabilities.Since MS Adcenter Analytics is shutting down end of the year, I believe Yahoo Analytics will be the only analytics solutions, which includes this feature: Found via Visualrevenue.com and Webmetricsguru.com ...<br/><div align='right'>2009-04-29 02:58:04</div>

Bango Mobile Analytics Releases New Features

Bango, one of the few high-end mobile analytics solutions, hasn’t given up the fight, but rather launches product feature after product feature. Their latest release includes the following new features: - High accuracy through privacy protected, unique user ID- Track unique visitors no matter their network connection- Particularly important for smart phone users as they swop between home & office- Greater level of granularity, see campaign results hour by hour- Advanced filtering and sorting gets the results needed on a case by case basis ...<br/><div align='right'>2009-04-23 04:12:57</div>

Google API

Finally Avinash announced it: The Google Analytics API. This will be an interesting move since Google Analytics will be open to third party tools. SEO ROI analysis and PPC analysis can now be done without scraping Google Analytics. Now it’ll be interesting to see, which bid management tool will integrate seamless with the Google Analytics API and how far the API will open up data (real-time would be nice) If done right this can be an amazing wayto do safe bidding as well as pulling SEO data in a never seen before fashion. Having said that, I believe there will be some drawback. Google is smart enough to make sure that the shared data won’t be abused. Another drawback I have with G Analytics is the fact that Google owns already the data of half of my life. Do I really want to share and pull data from a system, which is not open about PPC prices? ...<br/><div align='right'>2009-04-22 01:46:24</div>

Webtrends Reborn

This week Webtrends re-branded their company. It does not only look good, but also brings them back as a serious alternative to the other enterprise solutions. ...<br/><div align='right'>2009-04-19 18:49:07</div>

America?s Chief Technology Officer

Usually I don’t much write much about politics here, but assigning Aneesh Chopra as the Chief Technology Officer is kind of a bold move of Obama. He’ll work closely with Federal CIO Vivek Kundra and Jeffrey Zients, the Chief Performance Officer. Not sure what it is, but I really like the idea of having some technologist sitting in Washington and taking care of how the government should be run on the technology side. Wished the country of my origin (Germany) would make moves like this, instead of bolstering the dieing car industry. ...<br/><div align='right'>2009-04-19 02:08:26</div>

Iphone Adsense Tracking

Tracking Adsense revenue is pretty funny, but carrying it around is kind of crazy. Well….for us data addicts, now the newest Iphone app, which allows you to display your Adsense earnings: Features: Display revenue per day, week, month or channel Content and Search channels Drilldown to channel data for each date Store history on your device Secured transactions Auto-Update on application start Automatically switching between $ and Euro display Found via Seonaut ...<br/><div align='right'>2009-03-27 03:55:00</div>

Real-Time Mobile Analytics

Figuring out if you have significant mobile traffic isn’t easy and you are probably like 99% of other website owners, who at this point don’t really care what the mobile web users are doing. Well…now there is a solution to this problem: Percentmobile.com Percent Mobile allows you to measure and analyze the percentage of mobile phone traffic to your website in real-time. Check it out ...<br/><div align='right'>2009-03-26 02:56:28</div>

14 year-old SEO Superstar

After speaking at SEO-Campixx in Berlin a few weeks ago, I was quite busy and totally forgot to mention Justin, a 14-years old SEO and Online marketer. He is not only blogging since he was 12,  but also has an exhaustive knowledge about SEO, Online marketing.Since this is a respectable accomplishment and b/c he promised me not to drop out of school to become a full-time SEO, here the promised link.Also please keep spying on other SEOs in the Captain’s Bar Pic credit to Gerald ...<br/><div align='right'>2009-03-22 19:53:42</div>

Hitwise Data inaccurate?

Oh well, once more the discussion going on about data accuracy of the big statistic vendors. I’ve seen a few Hitwise graphs before and went through a few demos with their reps, but never could really warm up with them since their data wasn’t really useful to my purposes. That said, I think Hitwise, Compete and all the others can draw a nice picture of your site and your competition. Do I care if they are 100% accurate? Certainly not. Do I think they are better than the diluted Google Trends tool? Yes. Are they worth ten thousands of dollars? Not for the most businesses, but for the one’s that are in highly competitive fields or target a wide range of users, the tool is definitely worth every cent. Do we need to have this discussion again? No….b/c there are way more important things to fix first. To start…..it would be awesome to get rid of PIs and focus more on Display Visibility. ...<br/><div align='right'>2009-03-21 03:54:10</div>

Microsoft Analytics Shutting Down

Microsoft just announced that they will shut down their Microsoft Analytics platform. The ax will fall  December 31st 2009 and Microsoft plans to re-direct existing clients to services like Google Analytics, Yahoo Analytics and others. After swapping out Ian, the smart lead person of the product last year, this doesn’t really come to a surprise to me. The entire product wasn’t thought through or planned out. Even the existing version still had and has major issues and was always released with major delays. Last flaw, which personally bothered me, was the upgrade to a version, which runs solely on MS Silverlight.  Overall it’s really unfortunate to see Microsoft dropping another promising product. Especially since it was connected directly with MS’s Adcenter. ...<br/><div align='right'>2009-03-14 02:33:30</div>

1811 Different Mobile Handsets Surfing The Mobile Web

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic, according to data released today by Bango. ?With 245 million subscribers, it was only a matter of time before the US became the number 1 country in the world for mobile web browsing,? said Anil Malhotra, SVP of Marketing at Bango. ?When it comes to payments though, the US is accelerating faster than any other country and now accounts for 57% of payments worldwide.? The publicity behind the Apple iPhone has encouraged more people to browse the mobile web in countries such as the US and UK. But this increase in mobile browsing has taken businesses by surprise as many don?t have mobile websites. ?Many people simply have no idea that they have visitors from mobile devices accessing their PC website - these mobile visitors are simply invisible to them,? continued Malhotra. ?Part of the problem is lack of awareness and to help, we have created a short video at www.bango.com/mobiletracking which explains how you can get a good grasp of how much mobile traffic you have.? The February Bango statistics identified mobile web browsers from a total of 208 different countries and using 1,811 different handsets. View a sample of the mobile traffic going through the Bango system at http://bango.com/live/ The statistics also show that while some countries such as India and Indonesia have a good appetite for browsing on their mobiles, it doesn?t always convert into purchases. In fact, only five countries in the Top 10 browsing chart are also in the Top 10 payments chart ? USA, UK, Portugal, South Africa and Spain. No matter how high the browsing rate, it is only converted into a high purchase rate where people have a good disposable income and can pay for content on their phone bills. In regions such as India, South Africa, Indonesia and Egypt the driver for mobile browsing is a lack of fixed-line broadband and PCs for accessing the internet which means that the mobile device is the only way people can get onto the internet. ...<br/><div align='right'>2009-03-12 02:24:03</div>

Trackingtwitter.com

Darn..I am so not up to date with Twitter, but I just don’t have time lately. My friends over at Electric Artists launched a pretty sweet tool: Trackingwitter.com And No.1 brand…surprise suprise…is Tony over at Zappos. The only  CEO, who still answers every single email to him himself. Pretty cool for someone, who runs a billion dollar shop. ...<br/><div align='right'>2009-03-05 03:47:17</div>

Inlinks.de Going Live In Germany

After 5 successfull months in the US, Inlinks is heading it’s way to Europe with Inlinks.de. The site just launched, but it looks already that people in Germany love the service as much as their US friends. Inlinks.de is a Text link marketplace, which alllows to buy links within content. Check it out ...<br/><div align='right'>2009-03-03 17:55:00</div>

Paypal Phone Number

If you are one of thousands who have sometimes issues with Paypal and need Paypal’s phone number in order to solve a problem, please check below the list below: US Paypal Phone numbers: 1-402-935-2050 UK Paypal Phone numbers: 08707-307-191Australia PayPal Phone Number: 1800 073 263 Germany Paypal Phone Number: 0180/ 500 66 27 Even w. the Paypal’s phone number, make sure that you… - call during office hours- call the right center (Europe is sometimes handled in the UK)- are not calling during a weather storm like today- have the matching phone number to your Paypal account- have your CC or bank account ready- have your email address ready- bring a lot of patience ...<br/><div align='right'>2009-03-01 01:45:31</div>

Tracking Twitter

Tracking Twitter is probably the hottest new analytics topic out there.Since everybody is using Twitter, it’s time to have a look at it. Omniture’s Sitecatalyst came up with an interesting way to figure out 1. How often your brand is mentioned on Twitter 2. At what time your brand-related terms spike (week/day/hour) 3. Who are the people using your brand and who are the people they are connecting The way it works is pretty simple: Site Catalyst’s Data Insertion API opens up to non-web related traffic such as Twitter.  Both APIs talking to each other make it possible to pull this data. Pretty cool stuff, especially that this can be used to handle all kinds of PR efforts. Once more Omniture proofs that they are ahead of the curve. ...<br/><div align='right'>2009-02-25 03:29:50</div>

How To Find The Right Web Analytics Solution

If you have $2795 in your budget and no idea about web analytics tools, then go ahead and buy the Web Analytics 2009 CMS report. If you have $0 in your budget in order to figure out which analytics solution is the best for you, then just head over to my free web analytics guide. It’s not perfect certainly not up-to-date and it doesn’t come close to what CMS Watch 2009 delivers, but it has all the info that you need in order to make the right decision. A few more tips: 1. 99% of what a company can make out of a web analytics tool, depends on the person using it. 2. Yahoo Analytics is free and recognized as the best free enterprise analytics solutions 3. Omniture is clearly leading the field in the enterprise market. The tool starts with 20k+/year 4. Google Analytics is the most adopted web analytics solution, followed by Sitemeter and others. They are all great tools and easy to use. ...<br/><div align='right'>2009-02-22 00:56:53</div>

Analytics App For The Iphone

I haven’t posted much lately and a few interesting tools and apps came up. One of them is the Google Analytics Iphone App.It’s well designed and data obsessed analysts might really use this.I can imagine that this is something people on the move might use a lot. However, personally I think it’s kind of a waste of time. Related articles: Analytics App for iPhone and iPod Touch | Analytics App Google Analytics App for iPhone Google Analytics App On My iPhone? ...<br/><div align='right'>2009-02-17 04:48:17</div>

Italian?s Food Industry Still Betting On Trackset Over Other Tools

San Pellegrino, my favorite Italian water, chooses Trackset for the third year in a row. Trackset, which one of the most beautifully designed Web Analytics tools,  is certainly quite happy and their hard work paid off. With San Pellegrino, which is part of the Nestlè group, Trackset keeps stealing the good international clients despite the expansion of larger web analytics vendors, such as Omniture. It’s quite interesting to follow these local, but highly innovative web analytics tools. Especially the two online projects “Mappa delle Stelle” and “Fuori dal Coro” are two advanced online marketing efforts by a corporation in the “Food space” and the way Trackset serves their clients is quite impressive. Congrats to my Italien friends……wished I had your weather here in NYC. ...<br/><div align='right'>2009-02-12 00:44:00</div>

How To Make Money From Blogging

Making Money From Blogging Is Tough and unless you know how to drive traffic pretty much impossible. If you ever wondered how to make money from blogging, here it is: Blogeditor Scribefire 3.2 was released today. Another release wouldn’t be something interesting if Scribefire wouldn’t have partnered up with Zemanta, one of the best blogger add-ons that are out there. Scribefire 3.2 now allows you to enrich posts with images and related links. It basically gives every blogger the ability to blog and create rich quality content with a few clicks. But not only that. Scribefire also allows you to include contextual advertising such as Adsense, Kontera, Doubleclick and so on. I really enjoy Scribefire for quite some time…but now it’s pretty much a no-brainer. Especially when you run a bunch of blogs. Related articles: Big Update for ScribeFire Firefox Blog Addon Contextual ads Zemanta is now integrated with ScribFire Blog Editor ScribeFire 3.2 Released ...<br/><div align='right'>2009-02-11 04:08:19</div>

Google?s Ajax SERPs Could Break Keyword Web Tracking

Once more big G is behaving like a bunch of naughty boys: According to several sources the new Google SERPs are breaking the ability  for “any external analytics service” to determine the search query used by a visitor arriving at your website”. Instead of showing google.com/search?q=sitemeter google is showing www.google.com/#q=sitemeter The funny thing with this is, that nothing after the “#” can be send by the web browser, so most analytics solution will have a big problem. I wouldn’t be surprised if some nonsense like this happens….and G Analytics will increase there 60% market share to 99.9%. ...<br/><div align='right'>2009-02-05 04:11:07</div>

WPP and Omniture Join Forces: Win Win For Both

One of the top 5 advertising conglomerates WPP and Omniture joined forces with WPP investing $25 million in Omniture common stocks. This is an incredible interesting deal since WPP and Omniture can combine their analytics solutions and develop new products. In recent months Omniture seemed to have lost a little bit of speed since other free analytics solutions, such as Google Analytics and Yahoo Analytics, moved into the web analytics enterprise space, offering features like advanced segmentation. Overal I’d say this is one of the best moves that Omniture could do. The high-end market is saturated for Omniture and WPP probably never had the expertise that Omniture has. Win-Win for both. WPP will bring the high-end clients…Omniture the technology, experience and webanalyst power. ...<br/><div align='right'>2009-01-31 17:17:46</div>

Mobile Analytics On A Blackberry

Iwebtrack, a web tracking solution, is one of the first bringing mobile analytics as well as web analytics to the Blackberry and other Windows mobile devices. Unlike a lot of other web analytics vendors, iwebtrack brings these stats not to the Iphone only, but also to other smartphones. ...<br/><div align='right'>2009-01-31 05:05:49</div>

Ultra Light Web Analytics

A fasterTed.com.happens next week in New York when tech entrepreneurs sharing tequniques to launch faster and cheaper. Should be a great event since a bunch of web analytics gurus show up Bryan from Future Now, Dennis from Yahoo and Marshall, the Webmetricsguru. If you are interested, sign up for the Ultra Light Web Analytics Event here. ...<br/><div align='right'>2009-01-29 04:27:00</div>

ClickTale Email Tracking

Every Analytics 2.0 tool is working it’s niche and Clicktale found a quite interesting one: Email tracking. Their new Email tracking feature allows to not only see which recipients click on the link in the email, but also watch the actions on the landing page. Pretty nice usability as well: ...<br/><div align='right'>2009-01-28 02:46:25</div>

How Analytics Drives Mobile Marketing Success

Pretty much under radar lately mobile device consumption has worldwide trumped both TV and PCs combined. Currently most brands are just experimenting with mobile marketing and mobile analytics in order to find a breakthrough campaign.  That’s why R/GA invited a the top mobile analytics brands to New York. Participants are from Microsoft, Bango, R/GA and Beyond Interaction. Here the full event info: When: Thursday, January 29, 2009 Where: R/GA, 350 West 39th Street (Cross Street: 9th Avenue), New York City Time: 6:00pm-9:00pm Presentation starts promptly at 7pm Participants: Steve Siegel, Senior Account Executive, Mobile, Microsoft Adam Kerr, VP North America, Bango Debra Bluman, Partner, Communications Planning Director, Beyond Interaction Richard Ting, ECD & VP, Mobile & Emerging Platforms, R/GA Luane Kohnke, SVP, Managing Director?Analytics & Accountability, R/GA Dave Edwards, Group Account Director, R/GA RSVP: rsvp@rga.com ...<br/><div align='right'>2009-01-26 04:15:01</div>

Googlebot behaving badly

The not-so beautiful Googlebot seems to have more issues than anybody could imagine. I’ve just noticed that Google’s crawler got caught in a loop on one of my sites and ended up hitting the sites pretty hard. So I guess I am one of the less than .01% which have problems with a regular Wordpress installation. Well…I heard better excuses…here it is: 1170 66.249.67.41 2654 69.202.83.39 host 66.249.66.167 Name: crawl-66-249-66-167.googlebot.com Address: 66.249.66.167 Now Google has to stay outside ...<br/><div align='right'>2009-01-25 23:16:00</div>

You got to go on Twitter?

…that’s the newest sh.t! Overheard yesterday after work in NYC and the person saying it, was certainly not a geek. Not only Obama “twitters”, but also politicians around the world now heavily use Twitter to reach out to their clients voters. Twitter clearly has become worldwide mainstream by now. Personally, I cannot warm up with Twitter. I am just so not important or interesting enough to share my life with everybody out there and doing it solely to drive traffic and get a little SEO out of it….sorry not convinced. If you are in the same situation and cannot use Twitter intelligently,  maybe these sources will convince you: 17 Ways you can use Twitter (classical link bait article) How I use Twitter to promote my blog (Mr. Problogger himself) 50 Ideas on Using Twitter for Business (Mr. Brogan) Here’s How I use Twitter (via thedublogger.edublogs.edu) ...<br/><div align='right'>2009-01-24 16:28:47</div>

Trackset Keeps Ruling The Italian Web Analytics Market

Never underestimate the power of local companies: While in the US the big boys fight in a very difficult environment, their European counterparts keep getting better and better. Trackset, Italian’s beautifully designed web analytics solution, signed FinecoBank, the top direct bank in Italy and the n°1 broker in Europe. Fineco will use two of Tracksets software products: Trackset ConversionLab in order to monitor the efficiency of all communication campaigns and Marketing return on investments, as well as Trackset VisualPath for Web Usability. Big win for both companies. Congrats to the Trackset guys. ...<br/><div align='right'>2009-01-23 04:45:31</div>

As of 9/7 5:48pm. Last new 8/22 7:02pm.