No One Wants To Be Targeted But...

Yesterday I came across an article on eMarketer that showed that Behavioral Targeting brings clear benefits to publishers. However when consumers are asked about Behavioral Targeting or data... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-08-25 00:16:00</div>

5 Things That Could Be Hindering Your Conversions

Forms are everywhere on the internet, some convert great while other don?t. There are several factors such as call to action, images, copy etc. that all contribute to the success of a form. ... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-08-16 17:17:00</div>

5 Tips For Great Customer Service On Twitter

Picture from CNET.comTwitter has grown leaps and bound in last 4 years and now has over 190 Million members worldwide. Many companies have now jumped into using twitter as a means to provide customer... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-08-12 11:13:00</div>

15 Things to Test in your Email Campaign

Email open rates and click through rate have both declined over recent month as reported by eMarketer (Avg. Open rate is 11.2% while Avg. CTR is 1.6%). This seems like a bad news for emails. What is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-08-06 16:14:00</div>

The Web?s New Gold Mine: Personalizing Your Online Experience

Past weekend, WSJ published a story titled Web?s New Gold Mine: Your Secrets on online tracking and advertising (behavioral targeting). It appears to me that the author of this article is either... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-08-02 15:20:00</div>

Is Email Dead?

Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-07-24 12:16:00</div>

Follow the Shopper

Shoppers, via their online and offline actions, provide a ton of information to the marketers. Smart marketers can and should leverage this information to understand shoppers motivations and needs to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-07-21 01:01:00</div>

Understanding your Followers on Twitter

Every day I come across some scheme telling me how I can gain more twitter followers. Many so "Twitter experts" talk and write all day long about how to get more twitter followers. But how do you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-07-15 23:56:00</div>

3 Ps of Dashboard Creation

In a recent article on Ad Age, I came across an interesting article around increasing importance and emphasis on Dashboards. I always thought that Dashboards are native to analytics and that it ought... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-07-12 19:29:00</div>

Best Time to Tweet?

Do you know what the best time to tweet is? Recently a client asked me this question and I am sure there are a lot of you wondering the same thing. When you tweet you want to make sure it reaches... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-07-08 14:48:00</div>

Segmentation and Personas Part 1

The Web is all about choices and Analytics is all about understanding the choices by analyzing the behavior patterns: Who are my right customers? Why do they make the choices that they do? What... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-06-21 17:38:00</div>

5 Web Analytics Misconceptions

There are several misconceptions in web analytics (created by some author/bloggers/experts) though many others have tried to clarify them from time to time but they keep reappearing. I recently had a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-06-11 01:30:00</div>

Compound Metrics in Web Analytics

Should you use a compound metrics in your web analytics reporting? This was a topic of discussion in one of my classes at UBC Web Analytics course. What is a Compound Metrics? Before we get into... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-06-03 00:52:00</div>

5 Questions to ask before starting a Retargeting Campaign

Retargeting or Remarketing is way to put your ad in front of the people who have been to your site before and are likely to respond to you ads and offers. Retargeting via Google... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-05-12 14:46:00</div>

Web Analytics is Money

How do you convey the value of Web Analytics to an organization that has never used web analytics or has used it but at a very elementary level? This is one of the questions that I constantly get... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-05-06 19:27:00</div>

Conversion Tip: Making the Most of the Email Confirmation Thank you Page

Email sign-ups are a very common ways for businesses to capture a potential lead. Visitors who are interested in your product or services will likely take a step towards providing their email... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-04-29 19:18:00</div>

iPhone Analytics & Location Based Ad Targeting? Prohibited by Apple

App Analytics It appears that, according to the new developer agreement, iPhone and iPad developers cannot use any 3rd party analytics application to collect any kind of iPhone or iPad usage data. ... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-04-16 13:45:00</div>

Three Paid Search Lessons Learned from Topeka Tourism Board

This morning I read a blog post titled "How Topeka Capitalized On Google's April Fools' Joke". In my opinion the only company that capitalized on this was Google not Topeka Tourism Board. There were... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-04-02 18:56:00</div>

Speaking at Search Marketing Exp (SMX) Toronto

I will be speaking at SMX Toronto next week. If you have not registered yet, you can still save $200 on your registration for SMX, Toronto. The topic of my session will be ?What is Search Analytics... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-04-01 13:45:00</div>

Why is Google really rolling out Google Analytics opt-out plug-in?

Last week I wrote about a browser plug-in that will allow people to opt-out of the Google Analytics cookie. The release of this plug-in seems to be a proactive step towards another... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-03-30 13:01:00</div>

Google Adwords Remarketing: Behavioral Targeting

This week Google Adwords announced that it is rolling out a feature called "Remarketing". This feature is essentially "Retargeting" which I described in my blog post Retargeting 101 How does it... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-03-26 11:54:00</div>

Online Privacy - Consumer Education is Missing

During 2007-2008 I wrote a lot about online privacy on this blog. Most of the online privacy discussion at that time revolved around online targeting based on tracking users online behaviors also... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-03-24 11:17:00</div>

Google Analytics Opt-out Browser Plug-in

Late last week Google Analytics announced a browser plug-in that will allow users to opt-out of Google Analytics tracking. Here is an offical statement from Amy Chang, group product manager at... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-03-22 01:08:00</div>

Free Tools for Web Analytics, Search, Social Media & Competitive Analysis

Last week I was on a ?Measuring Success? panel at PR+MKTG camp in Seattle. Someone from the audience asked if there were any tools for a newbie to start measuring PR & Marketing efforts and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-03-10 00:20:00</div>

Measuring Success of URLs Posted on Twitter

This post is the second part of my post on ?3 KPIs for Measuring Twitter?. In the first part, I wrote that one of the KPIs for measuring Twitter is the Percent Visit Rate (%VR). %VR measures what... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-02-25 11:00:00</div>

Measuring Facebook Fan Pages & Apps

The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-02-25 07:00:00</div>

Three KPIs for Measuring Twitter

How do you measure if you are being effective on Twitter or not? In my opinion it really comes down to measuring if anybody is paying attention to what you are saying or not, everything else... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-02-22 15:38:00</div>

Significance of Statistically Significant Results in A/B Testing

You are running an A/B test (or multivariate test) but are in a hurry to make a decision to pick the winning page. Should you pick a winner based on initial few days of the data before your tool... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-02-02 15:17:00</div>

Is Your Conversion Rate Wrong?

According to Web Analytics Association (WAA) standard definition, a conversion is a visitor completing a target action. Conversion rate is calculated by total number of visitors completing a target... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-01-22 16:36:00</div>

Bounce Rate: All That Bounces is Not Bad - Part II

Most likely, you have all heard that high bounce rates are bad. Some people even believe that bounce rate affects your sites search engine rankings. Meaning higher bounce rate is bad for your organic... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-01-08 00:53:00</div>

Predictions 2010: Web Analytics, Social Media and Digital Marketing

This is the time of the year to make few predictions for 2010. Here are my 5 predictions for Web Analytics, Social Media and Digital Marketing. Website Testing ? What?s the point of creating a cool... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2010-01-04 23:37:00</div>

Are Form Validations Invalidating Your Conversions?

Form validations are a great way to ensure that the data you collect from your users is clean and in the right format. However form validations can also frequently lead to lost conversions. CAPTCHA... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-12-16 18:34:00</div>

All That Bounces Is Not Bad

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-10-28 23:10:00</div>

Web Analytics, Search Marketing and Social Media Analytics Jobs

I have few open positions in Web Analytics, Search Marketing (Organic and Paid) and Social Media Analytics. Job Requirements One of the following Web Analytics Tools Implementation: Omniture,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-10-23 13:03:00</div>

7 Ways Of Handling 404 Error Messages

Last week I wrote about 404 errors and how to track them in your web analytics tool. In this post I am going to look at how various sites are dealing with 404 error messages and provide your 7 ways... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-10-04 13:29:00</div>

Web Analytics For 404 Errors

404 errors are a fact of life on the internet. 404 error is a message returned by a server in response to a request for a page that does not exist on the server (http 404 error code). Let me... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-10-01 15:08:00</div>

Are You Wasting Your Advertising?

I hope you have heard the famous words of John Wanamaker "I know half of my advertising is wasted, I just don't know which half." Today the phrase should be something like ?Half my Advertising is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-09-20 22:58:00</div>

Why Did Adobe Buy Omniture?

The news of Omniture Acquisition by Adobe came as a big surprise to me. I was not surprised that Omniture got acquired just the fact the Adobe acquired them. I always thought that Omniture would be... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-09-17 00:41:00</div>

7 Ways to Create Relevancy in Emails

People are bombarded with hundreds of email messages each day. However a majority of the emails end up in the trash because of their irrelevance to the recipients. On Oct 30th, 2008 I write a blog... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-09-03 00:22:00</div>

3 Roles in Web Analytics

Despite slow economy many companies are hiring web analysts. A quick search on Simplyhired.com, a site that powers the Web Analytics job board on my blog, shows that there are currently 2,007 open... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-08-26 18:27:00</div>

Is CAPTCHA Eating Up Your Conversions?

CAPTCHA acronym for ?Completely Automated Public Turing test to tell Computers and Humans Apart? is a way for sites to block spam. According to Wikipedia it is ?A CAPTCHA or Captcha (pronounced... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-08-20 01:59:00</div>

URL Shortener: What and Why

About two months ago I got involved in developing a URL shortener called Clop.in. This service was inspired by the Twitter Google Analytics URL Builder that I had on my site. Since then few people... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-08-12 01:19:00</div>

Individual Visitors Tracking v/s Aggregate Data

Should web analytics tool track visitors as unique individuals or at the aggregate level? John Squire, Chief Strategy Office of Coremetrics says that tracking at Individual level is the way to go and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-08-07 01:44:00</div>

Two Twitter Surveys That Need 2 Minutes Of Your Time

I am sure that you all have heard about Twitter and many of you have a Twitter account. But do you think all the twittering is worth the effort? I have designed two Surveys to understand how people... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-07-21 19:00:00</div>

Free Social Media Monitoring Tools for Small Businesses

One of my blog reader sent me the following question in response to my blog post, Social Media Analytics Part I Anil, are there any free tools for social media monitoring (twitter) that you can... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-07-20 13:56:00</div>

Upcoming Conferences and Events

I will be participating in following events this month. If you are attending any of these conferences we should meet. Send me an email at batraonline at gmail.com Web Analytics Wednesday - July... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-07-14 01:10:00</div>

Retargeting 101

According to Wikipedia Behavioral retargeting (also known as behavioral search retargeting, or simply, retargeting ) is a form of online targeted advertising by which online advertising is delivered... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-07-09 11:08:00</div>

Web Analytics Wednesday in Seattle

After a long hiatus, Web Analytics Wednesday (WAW) is back in Seattle with a POP. This is a great opportunity to network with other Web Analytics, Optimization and Online Marketing professionals... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-07-01 19:04:00</div>

Social Media Analytics Part I

What is Social Media? There are so many ways people define social media and some even argue that it is not really media. According to Wikipedia, Social media is content created by people using... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-06-30 01:06:00</div>

Widemile Optimize: A/B and Multivariate Tool

In my post titled ?A/B and Multivariate Testing Landscape?, I reported on a variety of tools that marketers and analytics professionals were using for A/B and multivariate testing. As I?ve predicted...br/ br/ [[ This is a content summary only. Visit my website for full links, other content, and more! ]]div class=feedflare a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:yIl2AUoC8zAimg src=http://feeds.feedburner.com/~ff/blogspot/XUbq?d=yIl2AUoC8zA border=0/a a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:63t7Ie-LG7Yimg src=http://feeds.feedburner.com/~ff/blogspot/XUbq?d=63t7Ie-LG7Y border=0/a a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:s8q65z3DCkwimg src=http://feeds.feedburner.com/~ff/blogspot/XUbq?i=dykSuc55M1M:QYOZP5mghw0:s8q65z3DCkw border=0/a a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:F7zBnMyn0Loimg src=http://feeds.feedburner.com/~ff/blogspot/XUbq?i=dykSuc55M1M:QYOZP5mghw0:F7zBnMyn0Lo border=0/a a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:7Q72WNTAKBAimg src=http://feeds.feedburner.com/~ff/blogspot/XUbq?d=7Q72WNTAKBA border=0/a a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:V_sGLiPBpWUimg src=http://feeds.feedburner.com/~ff/blogspot/XUbq?i=dykSuc55M1M:QYOZP5mghw0:V_sGLiPBpWU border=0/a a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:qj6IDK7rITsimg src=http://feeds.feedburner.com/~ff/blogspot/XUbq?d=qj6IDK7rITs border=0/a a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:KwTdNBX3Jqkimg src=http://feeds.feedburner.com/~ff/blogspot/XUbq?i=dykSuc55M1M:QYOZP5mghw0:KwTdNBX3Jqk border=0/a a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:l6gmwiTKsz0img src=http://feeds.feedburner.com/~ff/blogspot/XUbq?d=l6gmwiTKsz0 border=0/a a rel=nofollow target=_blank href=http://feeds.feedburner.com/~ff/blogspot/XUbq?a=dykSuc55M1M:QYOZP5mghw0:gIN9vFwOqvQimg src=http://feeds.feedburner.com/~ff/blogspot/XUbq?i=dykSuc55M1M:QYOZP5mghw0:gIN9vFwOqvQ border=0/a a rel=nofollow target=_blank...<br/><div align='right'>2009-06-23 12:48:00</div>

Hits, Page Views, Visitors and Visits Demystified

This article is an introductory level and the intention of this article is to clarify few terms that you constantly hear in Web Analytics. Why am I writing this article? I hear some confusion about... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-06-18 16:52:00</div>

Adding ?bing? to Organic Search in Google Analytics

A while ago I wrote blog post on how to add Twitter searches to appear in organic searches. The same principal can be applied to include Microsoft?s new search engine ?bing? which is not yet... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-06-01 12:26:00</div>

How intelligent are your Toll Free Numbers, Landing Pages and Promotional Codes?

Sending a toll free number (800, 866, 877 etc.), links to special landing pages, micros sites or promotion codes in the print material or email is a common practice. However before you send that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-05-25 18:12:00</div>

What Is Your Conversion Rate?

When most marketers and analyst talk about conversion rate they seem to quote around 2 to 3% as the average conversion rate. Bryan Eisenberg wrote a great article on this subject titled The Average... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-04-30 02:16:00</div>

Conversation with Barry Parshall, VP of Product Strategy, WebTrends

Continuing my series of conversation with Webtrends executives at Engage conference here is my conversation with Barry Parshall, VP of Product Strategy at WebTrends Also check out Conversation... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-04-24 14:30:00</div>

WAA Board of Directors

I am very honored and excited to be elected to the Board of Web Analytics Association. I would like to thank all of you who provided support and encouraged me during me run for the WAA board. If... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-04-17 02:00:00</div>

Conversation with Casey Carey, VP of Products Webtrends

Continuing my series of conversation with Webtrends executives at Engage conference here is my conversation with Casey Carey, VP of Products at WebTrends Also check out my Conversation with Alex... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-04-15 20:21:00</div>

Conversation with Jascha Kaykas-Wolff, VP of Marketing WebTrends

Conversation with Jascha Kaykas-Wolff, VP of Marketing WebTrends I did a series of interviews with Webtrends executives at WebTrends Enagage conference earlier this month. Here is a message from... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-04-14 12:39:00</div>

My Conversation with WebTrends CEO Alex Yoder at Engage Conference

I had an opportunity to sit down with Alex Yoder yesterday and this morning to discuss where WebTrends is heading, the future of web analytics and what do we need to do to make Web Analytics industry... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-04-09 22:52:00</div>

Anil Batra for WAA Board of Directors

I am running for the Web Analytics Association Board of Directors position. The voting for the position is now open. I will appreciate if you can support me and vote for me. If you are wondering why... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...<br/><div align='right'>2009-03-27 11:07:00</div>

As of 9/7 5:48pm. Last new 8/25 8:26am.